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Un processus évolutionnaire de création institutionnelle d'une convention de qualité : l'histoire exemplaire de la création d'un produit de luxe, le champagne

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  • Christian Barrère

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

Abstract

The history of champagne is a very strange one because, initially, champagne wine was not a good wine but only a standard one. By the means of a spectacular historical process of creativity, champagne industry succeeded in transforming champagne wine in a luxury good and in segmenting the old market in two strongly separated compartments. As pointed by the "economics of conventions", creating a market needs a conventional agreement on the characteristics of this product, i.e. a quality convention. In the exemplary case of champagne, the creation of a luxury wine market, through the creation of a quality convention, emerges from a specific institutional process, the invention of a new legal system, the geographic label of origin.

Suggested Citation

  • Christian Barrère, 2003. "Un processus évolutionnaire de création institutionnelle d'une convention de qualité : l'histoire exemplaire de la création d'un produit de luxe, le champagne," Post-Print hal-04188379, HAL.
    • Handle: RePEc:hal:journl:hal-04188379
    DOI: 10.3406/ecoap.2003.3110
    Note: View the original document on HAL open archive server: https://hal.univ-reims.fr/hal-04188379
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    References listed on IDEAS

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    1. François Eymard-Duvernay, 1989. "Conventions de qualité et formes de coordination," Revue Économique, Programme National Persée, vol. 40(2), pages 329-360.
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