IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02014647.html
   My bibliography  Save this paper

Entrepreneurship and innovation in a competition context

Author

Listed:
  • Suela Bylykbashi

    (Brest Business School)

  • Khalil Assala

    (Brest Business School)

  • Gilles Roehrich

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

Abstract

The objective of this research is to explore the relationship between the competitive situation and the launching strategy of a new product. It also aims to study the internal structure of the competitive situation. Competition situation is apprehended with 4 variables: strategic similarity, multimarket competition, market concentration and competition intensity (the first three being perceived as antecedents of the last). Launching strategy, strategic similarity and competition intensity have two internal dimensions: a strategic and a tactical one. Using a questionnaire, data was collected from 140 managers involved in the recent launching of a new product in France. The findings onfirmed that competition intensity depends partially on other variables of the competition situation, and that the latter exert an influence on the structure of the launching strategy. These relations vary considerably, according to the sub-dimensions of the variables. However, other antecedents of competition intensity on the one hand and of the launching strategy structure on the other hand, are to be sought beyond the simple competition situation

Suggested Citation

  • Suela Bylykbashi & Khalil Assala & Gilles Roehrich, 2016. "Entrepreneurship and innovation in a competition context," Post-Print hal-02014647, HAL.
  • Handle: RePEc:hal:journl:hal-02014647
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Cantafio, Giuseppe Umberto, 2017. "Green Economy as a driver for Urban Regeneration: insights from Greentown Labs, USA," MPRA Paper 98898, University Library of Munich, Germany.
    2. Karalliyadda, S.M.C.B. & Kazunari, Tsuji & Fujimura, Miho, 2023. "Managing rain-fed uplands of cascaded tank village systems: What stakeholders really suggest?," Agricultural Systems, Elsevier, vol. 208(C).
    3. Vecchio, Yari & De Rosa, Marcello & Adinolfi, Felice & Bartoli, Luca & Masi, Margherita, 2020. "Adoption of precision farming tools: A context-related analysis," Land Use Policy, Elsevier, vol. 94(C).
    4. Khalil Assala & Suela Bylykbashi & Gilles Roehrich, 2021. "How To Measure Competitive Intensity?," Post-Print hal-03381232, HAL.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02014647. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.