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Les modèles de concurrence entre les marques : Pratiques et limites

Author

Listed:
  • Dwight Merunka

    (AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

  • Sophie Changeur
  • Pascal Bourgeat

Abstract

Nous proposons une revue critique des modèles de structure de marché et de concurrence entre les marques. Nous nous concentrons sur les modèles les plus utilisés et largement développés dans la littérature et nous plaçons du point de vue de l'utilisateur. Nous explorons en particulier trois domaines : le type de données, les mesures de concurrence mises en œuvre et l'interprétation des résultats. Nous montrons que les principaux modèles souffrent de limites qui méritent d'être mises en évidence pour une meilleure compréhension et utilisation des résultats.

Suggested Citation

  • Dwight Merunka & Sophie Changeur & Pascal Bourgeat, 1999. "Les modèles de concurrence entre les marques : Pratiques et limites," Post-Print hal-02018505, HAL.
    • Handle: RePEc:hal:journl:hal-02018505
    DOI: 10.1177/076737019901400401
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    Citations

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    Cited by:

    1. Khalil Assala & Suela Bylykbashi & Gilles Roehrich, 2021. "How To Measure Competitive Intensity?," Post-Print hal-03381232, HAL.
    2. Hassan Daniel & Monier-Dilhan Sylvette & Orozco Valérie, 2011. "Measuring Consumers' Attachment to Geographical Indications," Journal of Agricultural & Food Industrial Organization, De Gruyter, vol. 9(1), pages 1-30, June.
    3. Hassan, Daniel & Monier-Dilhan, Sylvette & Orozco, Valérie, 2011. "Measuring Consumers' Attachment to Geographical Indications: Implications for Competition Policy," TSE Working Papers 11-225, Toulouse School of Economics (TSE).

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