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Experiencing the shadow : organizational exclusion and denial within experience economy

Author

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  • Jerzy Kociatkiewicz
  • Monika Kostera

    (Faculty of Management [Warsaw] - UW - University of Warsaw)

Abstract

This article focuses on the dark and hidden aspects of experience economy events. These aspects are framed as the shadow in the Jungian sense, i.e. an archetype of the unconscious domain. Individuals and organizations create a shadow as a side effect of attempts at control and ordering of their identity. The article presents stories based on ethnographically inspired field studies of experience economy events to show how staged experience produces an experiential shadow side. The process is problematized and reflected upon as a shadow producing side effect of identity production and management in experience economy settings. The possibilities for the integration of the shadow into the normal operation of experience economy organizations are considered with the help of images of the carnival and the archetype the fool. The acceptance of the paradoxical and strange side of such events they may be better understood and their dark side integrated.

Suggested Citation

  • Jerzy Kociatkiewicz & Monika Kostera, 2010. "Experiencing the shadow : organizational exclusion and denial within experience economy," Post-Print hal-02423793, HAL.
    • Handle: RePEc:hal:journl:hal-02423793
    DOI: 10.1177/1350508409341114
    Note: View the original document on HAL open archive server: https://hal.science/hal-02423793
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    References listed on IDEAS

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    1. Gabriel, Yiannis, 2000. "Storytelling in Organizations: Facts, Fictions, and Fantasies," OUP Catalogue, Oxford University Press, number 9780198297062.
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    Cited by:

    1. Marjana Johansson & Jerzy Kociatkiewicz, 2011. "City festivals : creativity and control in staged urban experiences," Post-Print hal-02423783, HAL.
    2. Imas, J. Miguel & Garcia-Lorenzo, Lucia, 2023. "A postcolonial and pan-African feminist reading of Zimbabwean women entrepreneurs," LSE Research Online Documents on Economics 117418, London School of Economics and Political Science, LSE Library.
    3. Jerzy Kociatkiewicz & Monika Kostera, 2012. "The speed of experience : the co-narrative method in experience economy education," Post-Print hal-02423780, HAL.
    4. J. Miguel Imas & Lucia Garcia‐Lorenzo, 2023. "A postcolonial and pan‐African feminist reading of Zimbabwean women entrepreneurs," Gender, Work and Organization, Wiley Blackwell, vol. 30(2), pages 391-411, March.
    5. Izak, Michal, 2015. "Situational liminality: Mis-managed consumer experience in liquid modernity," Scandinavian Journal of Management, Elsevier, vol. 31(2), pages 178-191.

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