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The speed of experience : the co-narrative method in experience economy education

Author

Listed:
  • Jerzy Kociatkiewicz

    (Essex Business School - University of Essex)

  • Monika Kostera

    (Faculty of Management [Warsaw] - UW - University of Warsaw, Linnaeus University)

Abstract

This paper proposes a management learning technique called the co‐narrative method. This approach is seen as a useful means of capturing the subtler nuances of experience economy interactions, as well as learning ethics and corporate social responsibility, by nurturing empathy and compassion. A method is presented based on the example of the idea of slow as fast side of organizational and festival experiences, which is explored through autoethnographic studies of participation in experience economy events. It builds upon insights into improving management education through the use of the humanistic approach. The so‐called co‐narrative method is based on a syzygic mode uniting the two oppositions (while preserving their inherent contradictions). It encourages its users to exercise understanding of the experience of the Other, while teaching about concrete cases and events.

Suggested Citation

  • Jerzy Kociatkiewicz & Monika Kostera, 2012. "The speed of experience : the co-narrative method in experience economy education," Post-Print hal-02423780, HAL.
    • Handle: RePEc:hal:journl:hal-02423780
    DOI: 10.1111/j.1467-8551.2011.00777.x
    Note: View the original document on HAL open archive server: https://hal.science/hal-02423780
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    References listed on IDEAS

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    3. Jerzy Kociatkiewicz & Monika Kostera, 2010. "Experiencing the shadow : organizational exclusion and denial within experience economy," Post-Print hal-02423793, HAL.
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    Cited by:

    1. Izak, Michal, 2015. "Situational liminality: Mis-managed consumer experience in liquid modernity," Scandinavian Journal of Management, Elsevier, vol. 31(2), pages 178-191.

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