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L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’olive d’Algérie

Author

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  • Nedjma Bernoussi

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, EHEC Alger - École des Hautes Études Commerciales [École HEC Alger] = The School of Higher Commercial Studies [EHEC Algiers], Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Lucie Sirieix

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

Abstract

This research questions the relationship between perceived value and perceived authenticity, two key perceptual variables of consumer decision-making. An exploratory study applied to the case of olive oil from Algeria was conducted. Thirty individual interviews conducted with experts from the Algerian olive oil sector and consumers have identified: 1) the factors that contribute to building the perceived value of a food product as well as those that contribute to its perceived authenticity; 2) the role of perceived authenticity in the formation of perceived value; 3) and the consequences of this relationship in terms of purchasing and post-purchase behavior. In conclusion, a theoretical model presenting these concepts and their links is proposed to be tested.

Suggested Citation

  • Nedjma Bernoussi & Lucie Sirieix, 2019. "L’impact des attributs et indicateurs de qualité sur le comportement d’achat d’un produit alimentaire : une approche exploratoire, par la valeur perçue et l’authenticité perçue : cas de l’huile d’oliv," Post-Print hal-02299679, HAL.
    • Handle: RePEc:hal:journl:hal-02299679
    Note: View the original document on HAL open archive server: https://hal.science/hal-02299679
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    References listed on IDEAS

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    1. Maud Derbaix & Christian Derbaix, 2010. "Les tournées du souvenir: des générations en quête d'authenticité?," Post-Print hal-02055267, HAL.
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    7. Rémi Mencarelli & Arnaud Riviere, 2015. "Perceived value in B2B and B2C: A comparative approach and cross-fertilization," Post-Print halshs-01157807, HAL.
    8. Imami, Drini & Zhllima, Edvin & Canavari, Maurizio & Merkaj, Elvina, 2013. "Segmenting Albanian consumers according to olive oil quality perception and purchasing habits," Agricultural Economics Review, Greek Association of Agricultural Economists, vol. 14(1), pages 1-16.
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    More about this item

    Keywords

    authenticité perçue; valeur percue; authenticité de produit; huile d'olive; label; indicateur de qualité; algérie;
    All these keywords.

    JEL classification:

    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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