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La place de la spiritualité dans la consommation : un début de perspective

Author

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  • Max Poulain

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Over the last twenty years, research developments in the sociology of religions may interest researchers in marketing. The spiritual theme is progressively positioning itself in the world of consumption notably in certain movements like the New Age movement. Because of the quantity of the cultural products, concept stores that build offers around spirituality are developing more and more with strong experiential marketing approaches.

Suggested Citation

  • Max Poulain, 2008. "La place de la spiritualité dans la consommation : un début de perspective," Post-Print hal-02152113, HAL.
    • Handle: RePEc:hal:journl:hal-02152113
    Note: View the original document on HAL open archive server: https://normandie-univ.hal.science/hal-02152113
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    File URL: https://normandie-univ.hal.science/hal-02152113/document
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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