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Comportement du consommateur : présentation de textes choisis

Author

Listed:
  • Christian Derbaix
  • Joël Bree

    (Pôle Jeunes et Pratique Responsable - Rouen Business School - Rouen Business School, NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

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Suggested Citation

  • Christian Derbaix & Joël Bree, 2000. "Comportement du consommateur : présentation de textes choisis," Post-Print hal-00580041, HAL.
    • Handle: RePEc:hal:journl:hal-00580041
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    Cited by:

    1. Florence Dano & Viviane Hamon & Sylvie Llosa, 2004. "LA QUALITÉ DES ÉTUDES QUALITATIVES: Principes et pratiques," Post-Print hal-01822564, HAL.
    2. Chantal Rouvrais-Charron & Christophe Durand, 2004. "Le rôle des héros des tribus sportives dans l'offre des équipementiers de la "glisse"," Post-Print halshs-02110659, HAL.
    3. Etienne, Jean-François, 2009. "Formation de l’audience et comportement du consommateur : le cas de la presse sportive périodique," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/4389 edited by Mariet, François.
    4. Michel Serieys, 2006. "Continuité ou discontinuité : un test empirique de la Satisfaction des Internautes pour les Fournisseurs d'Accès et de Services Internet," Post-Print halshs-00134432, HAL.
    5. Max Poulain, 2008. "La place de la spiritualité dans la consommation : un début de perspective," Post-Print hal-02152113, HAL.

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