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Le business model inclusif revisité : une (re)définition inscrite dans la "théorie étendue des ressources" et construite sur l'investigation de trois entreprises inclusives en France

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  • Jérémy Tantely Ranjatoelina

    (IST-T - Institut Superieur de Technologie D'antananarivo)

Abstract

Les recherches sur les business models inclusifs sont généralement focalisées sur les populations pauvres et celles ayant un « faible revenu », des pays en voie de développement. Cependant, dans les pays développés comme en France par exemple, des entreprises inclusives sont établies et n'agissent pas uniquement contre l'exclusion économique. Cette existence révèle l'intérêt et la nécessité de (re)définir dans une perspective holistique, ce qu'est un business model inclusif. Ce chapitre s'inscrit dans la ‘théorie étendue des ressources' et met en lumière une intention stratégique inclusive en faveur d'une catégorie de ressources humaines « exclue » ou « délaissée ». La discussion se base sur l'étude de trois cas d'entreprises inclusives diversifiées, pour suggérer une (re)définition du business model inclusif et de nombreuses implications pour la stratégie et pour la société.

Suggested Citation

  • Jérémy Tantely Ranjatoelina, 2019. "Le business model inclusif revisité : une (re)définition inscrite dans la "théorie étendue des ressources" et construite sur l'investigation de trois entreprises inclusives en France," Post-Print hal-02145768, HAL.
    • Handle: RePEc:hal:journl:hal-02145768
    Note: View the original document on HAL open archive server: https://hal.science/hal-02145768
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    References listed on IDEAS

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