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A business model pattern arrives... and then? A translation perspective on business model innovation in established firms

Author

Listed:
  • Kajsa Ahlgren Ode

    (Skane University Hospital [Lund])

  • Céline Louche

    (Audencia Business School)

Abstract

This study examines business model innovation (BMI) in an established firm. We investigate the case of a Swedish utility company that adopted and implemented a business model (BM) pattern originating from outside the firm. We draw upon Scandinavian translation theory to understand the micro-level dynamics of how BMI unfolds. Our findings show that the BM pattern is disassembled into its constituent parts, that these are translated separately and, little by little, (re)assembled into a whole to form a new BM. This process involves several loops of translation activated by the interplay between five practices: formulating, engaging, resisting, anchoring, and energizing. On the basis of our findings, we develop a BM translation framework. We thereby contribute to a better understanding of the micro-level perspective on BMI initiated by the adoption of a BM pattern. We also reveal that BMI processes triggered by BM patterns from outside differ from those taking place when a new BM is entirely developed within a firm.

Suggested Citation

  • Kajsa Ahlgren Ode & Céline Louche, 2022. "A business model pattern arrives... and then? A translation perspective on business model innovation in established firms," Post-Print hal-03633349, HAL.
    • Handle: RePEc:hal:journl:hal-03633349
    DOI: 10.1177/14761270221094189
    Note: View the original document on HAL open archive server: https://audencia.hal.science/hal-03633349
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    References listed on IDEAS

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    Keywords

    business model innovation; business model pattern; Scandinavian translation theory; change process;
    All these keywords.

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