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Transmedia Experience and Narrative Transportation
[Transport narratif, expérience de consommation et intentions à l’égard d’un dispositif transmédia]

Author

Listed:
  • Dominique Bourgeon-Renault

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Maud Derbaix

    (Bordeaux Management School (BEM))

  • Elodie Jarrier

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage, CREGO - Centre de Recherche en Gestion des Organisations (EA 7317) - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UB - Université de Bourgogne - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE])

  • Christine Petr

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris], Institut de Management de Bretagne Sud - UBS - Université de Bretagne Sud)

Abstract

The aim of this research is to better understand the impact of transmedia storytelling on consumers' experience in the cultural field (e.g. museum, heritage site). Transmedia storytelling refers to the interaction between different forms of media leading to convergence (telling a single story across multiple platforms and formats namely using digital technologies). How can this multidimensionality of platforms allow a greater appropriation of the story and improve consumers' experience with the cultural object? Therefore, in which way can the experience with transmedia lead to a positive attitude towards both transmedia platforms and the cultural object?

Suggested Citation

  • Dominique Bourgeon-Renault & Maud Derbaix & Elodie Jarrier & Christine Petr, 2016. "Transmedia Experience and Narrative Transportation [Transport narratif, expérience de consommation et intentions à l’égard d’un dispositif transmédia]," Post-Print hal-02139853, HAL.
    • Handle: RePEc:hal:journl:hal-02139853
    Note: View the original document on HAL open archive server: https://hal.science/hal-02139853v1
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    References listed on IDEAS

    as
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