IDEAS home Printed from https://ideas.repec.org/p/hal/journl/halshs-00638648.html
   My bibliography  Save this paper

L'immersion dans les environnements expérientiels en ligne : rôle des dispositifs de la réalité virtuelle

Author

Listed:
  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Ahmed Anis Charfi

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify the most important experiential components of e-commerce web sites using virtual reality devices (i.e. virtual agents and 3D décor). We finally shed some light on the influence of immersive experiences on the potential responses of the visitor towards the site, the brand and the product, in terms of cognitions, purchase intentions and relational behaviors. To conclude, we expose a conceptual model that subsumes the phenomenon of immersion in the context of online consumption experiences.

Suggested Citation

  • Pierre Volle & Ahmed Anis Charfi, 2010. "L'immersion dans les environnements expérientiels en ligne : rôle des dispositifs de la réalité virtuelle," Post-Print halshs-00638648, HAL.
    • Handle: RePEc:hal:journl:halshs-00638648
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638648
    as

    Download full text from publisher

    File URL: https://shs.hal.science/halshs-00638648/document
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Dominique Bourgeon-Renault & Maud Derbaix & Elodie Jarrier & Christine Petr, 2016. "Transmedia Experience and Narrative Transportation [Transport narratif, expérience de consommation et intentions à l’égard d’un dispositif transmédia]," Post-Print hal-02139853, HAL.
    2. repec:dau:papers:123456789/6813 is not listed on IDEAS

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:halshs-00638648. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.