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L'immersion dans les environnements expérientiels en ligne : rôle des dispositifs de la réalité virtuelle

Author

Listed:
  • Pierre Volle

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Ahmed Anis Charfi

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

This qualitative study is the first to validate immersion as a relevant concept to capture the essence of online commercial experiences. Our study also highlights the specificities of immersive experiences engendered by virtual reality applications available on commercial web sites. We identify the most important experiential components of e-commerce web sites using virtual reality devices (i.e. virtual agents and 3D décor). We finally shed some light on the influence of immersive experiences on the potential responses of the visitor towards the site, the brand and the product, in terms of cognitions, purchase intentions and relational behaviors. To conclude, we expose a conceptual model that subsumes the phenomenon of immersion in the context of online consumption experiences.

Suggested Citation

  • Pierre Volle & Ahmed Anis Charfi, 2010. "L'immersion dans les environnements expérientiels en ligne : rôle des dispositifs de la réalité virtuelle," Post-Print halshs-00638648, HAL.
    • Handle: RePEc:hal:journl:halshs-00638648
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638648
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    1. repec:dau:papers:123456789/6813 is not listed on IDEAS
    2. Dominique Bourgeon-Renault & Maud Derbaix & Elodie Jarrier & Christine Petr, 2016. "Transmedia Experience and Narrative Transportation [Transport narratif, expérience de consommation et intentions à l’égard d’un dispositif transmédia]," Post-Print hal-02139853, HAL.

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