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La netnographie : outil de prospective des métiers, une application aux nouveaux métiers du Web

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  • Maria Mercanti-Guérin

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

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  • Maria Mercanti-Guérin, 2009. "La netnographie : outil de prospective des métiers, une application aux nouveaux métiers du Web," Post-Print hal-02055031, HAL.
    • Handle: RePEc:hal:journl:hal-02055031
    DOI: 10.3917/mav.025.0386
    Note: View the original document on HAL open archive server: https://hal.science/hal-02055031
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    References listed on IDEAS

    as
    1. Yohan Bernard, 2004. "La netnographie : une nouvelle méthode d’enquête qualitative basée sur les communautés virtuelles de consommation," Post-Print hal-01315734, HAL.
    2. Fuller, Johann & Jawecki, Gregor & Muhlbacher, Hans, 2007. "Innovation creation by online basketball communities," Journal of Business Research, Elsevier, vol. 60(1), pages 60-71, January.
    3. Mohamed Tissioui, 2008. "Essai de modélisation du processus de naissance des métiers : cas du métier d’infirmière," Post-Print hal-02193868, HAL.
    Full references (including those not matched with items on IDEAS)

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