La netnographie : une nouvelle méthode d’enquête qualitative basée sur les communautés virtuelles de consommation
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Cited by:
- Philippe Robert-Demontrond & Amélie Bellion, 2016. "L'éthique en ethnomarketing : de la juridictionnalisation des recherches à une morale incarnée," Post-Print hal-01865104, HAL.
- Maria Mercanti-Guérin, 2009. "La netnographie : outil de prospective des métiers, une application aux nouveaux métiers du Web," Post-Print hal-02055031, HAL.
- Yves Cinotti, 2015. "From hospitality to experience : comparison between tourist experience in guest houses and hotels [De l’hospitalité à l’expérience : vécus comparés des touristes dans les maisons d’hôtes et les hôt," Post-Print hal-01286523, HAL.
- Soumaya El HASSOUNI, 2021. "Experiencing social civism and women freedom as tourists’ motivation: Results from a netnographic study in the Moroccan context," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(3), pages 55-60, March.
- Éric Barquissau & Nathalie Darras-Barquissau, 2017. "Les forums d'actionnaires individuels : un outil de réduction du risque ?," Post-Print hal-01655914, HAL.
- Nathalie Duran & Djamchid Assadi, 2017. "Analyse comparative des discours gagnants et perdants du microcrédit : le cas des campagnes de crowdlending," Post-Print hal-01655509, HAL.
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Keywords
méthode qualitative; ethnographie; Internet; interprétation; communauté virtuelle; herméneutique;All these keywords.
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