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Analyse Des Reseaux Sociaux Et Communautes En Ligne : Quelles Applications En Marketing ?

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  • Maria Mercanti-Guérin

    (DMSP - Dauphine marketing, stratégie, prospective - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres)

Abstract

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  • Maria Mercanti-Guérin, 2010. "Analyse Des Reseaux Sociaux Et Communautes En Ligne : Quelles Applications En Marketing ?," Post-Print hal-02054414, HAL.
    • Handle: RePEc:hal:journl:hal-02054414
    DOI: 10.3917/mav.032.0132
    Note: View the original document on HAL open archive server: https://hal.science/hal-02054414
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    References listed on IDEAS

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    1. Gert Sabidussi, 1966. "The centrality index of a graph," Psychometrika, Springer;The Psychometric Society, vol. 31(4), pages 581-603, December.
    2. Jean-Benoît Zimmermann & Frédéric Deroïan & Alexandre Steyer, 2003. "Apprentissage social et diffusion de l'innovation : réseaux critiques et intermédiarité," Revue d'Économie Industrielle, Programme National Persée, vol. 103(1), pages 71-89.
    3. Jean-Benoît Zimmermann & Frédéric Deroïan, 2001. "Cumul d'influence et réseaux sociaux : une application aux processus de diffusion de l'innovation," Revue d'Économie Industrielle, Programme National Persée, vol. 96(1), pages 7-27.
    4. Alexandre Steyer & Renaud Garcia-Bardidia & Pascale Quester, 2007. "Modélisation de la structure sociale des groupes de discussion sur Internet: Implications pour le contrôle du marketing viral," Post-Print hal-02054899, HAL.
    5. Fuller, Johann & Jawecki, Gregor & Muhlbacher, Hans, 2007. "Innovation creation by online basketball communities," Journal of Business Research, Elsevier, vol. 60(1), pages 60-71, January.
    Full references (including those not matched with items on IDEAS)

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