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Facebook, un nouvel outil de campagne : Analyse des réseaux sociaux et marketing politique

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  • Maria Mercanti-Guérin

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Maria Mercanti-Guérin, 2010. "Facebook, un nouvel outil de campagne : Analyse des réseaux sociaux et marketing politique," Post-Print hal-02054422, HAL.
    • Handle: RePEc:hal:journl:hal-02054422
    Note: View the original document on HAL open archive server: https://hal.science/hal-02054422
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    References listed on IDEAS

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    1. Alexandre Steyer & Renaud Garcia-Bardidia & Pascale Quester, 2007. "Modélisation de la structure sociale des groupes de discussion sur Internet: Implications pour le contrôle du marketing viral," Post-Print hal-02054899, HAL.
    2. David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
    3. Fuller, Johann & Jawecki, Gregor & Muhlbacher, Hans, 2007. "Innovation creation by online basketball communities," Journal of Business Research, Elsevier, vol. 60(1), pages 60-71, January.
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    Cited by:

    1. Bernard Quinio & Rolande Marciniak, 2013. "Virtual Social Network Characterization: Reference Framework for a Comparative Analysis," Post-Print hal-01755733, HAL.

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