Facebook, un nouvel outil de campagne : Analyse des réseaux sociaux et marketing politique
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References listed on IDEAS
- Alexandre Steyer & Renaud Garcia-Bardidia & Pascale Quester, 2007. "Modélisation de la structure sociale des groupes de discussion sur Internet: Implications pour le contrôle du marketing viral," Post-Print hal-02054899, HAL.
- David Godes & Dina Mayzlin, 2004. "Using Online Conversations to Study Word-of-Mouth Communication," Marketing Science, INFORMS, vol. 23(4), pages 545-560, June.
- Fuller, Johann & Jawecki, Gregor & Muhlbacher, Hans, 2007. "Innovation creation by online basketball communities," Journal of Business Research, Elsevier, vol. 60(1), pages 60-71, January.
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Cited by:
- Bernard Quinio & Rolande Marciniak, 2013. "Virtual Social Network Characterization: Reference Framework for a Comparative Analysis," Post-Print hal-01755733, HAL.
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