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The consequences and contradictions of child and teen consumption in contemporary practice

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  • Valérie-Inès de La Ville

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université, MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique)

Abstract

This paper seeks to conceptualize the field of child and teen consumption as a system of social practices at the cross roads of six strongly intermingled subsystems covering social, institutional, technological, narrative, economic, and political stakes. Children's and teens' consumption is shaped and transformed by a mix of managerial action, public policy, cycles of technological change, the evolution of related institutions like parenthood and schooling, changing cultural references, values, modes of socialization as well as by the actions of children and teens themselves. Within such a framework, child and teen consumption appears as a complex arena of competing moral and ideological perspectives. In such a volatile context, forms of resistance to ideologies of unending consumption emerge, continuously calling into question the responsibility of business for unwanted long‐term effects.

Suggested Citation

  • Valérie-Inès de La Ville, 2007. "The consequences and contradictions of child and teen consumption in contemporary practice," Post-Print hal-01845103, HAL.
    • Handle: RePEc:hal:journl:hal-01845103
    DOI: 10.1108/17465680710725245
    Note: View the original document on HAL open archive server: https://hal.science/hal-01845103
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    References listed on IDEAS

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    1. Cross, Gary, 2002. "Valves of Desire: A Historian's Perspective on Parents, Children, and Marketing," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(3), pages 441-447, December.
    2. John, Deborah Roedder, 1999. "Consumer Socialization of Children: A Retrospective Look at Twenty-Five Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 26(3), pages 183-213, December.
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    Cited by:

    1. Valérie-Inès de La Ville, 2008. "La construction du plaisir gustatif chez l’enfant," Post-Print hal-01844083, HAL.
    2. Valérie-Inès de La Ville & Christian Gautellier, 2010. "«Child empowerment » ou «droit de l’enfant-citoyen », éléments pour une éducation du jeune consommateur," Post-Print hal-01845130, HAL.
    3. Valérie-Inès de La Ville & Valérie Tartas, 2010. "Developing as Consumers," Post-Print hal-01627970, HAL.
    4. Valérie-Inès de La Ville & Laurent Durup, 2008. "Achieving a global reach on children’s cultural markets:," Post-Print hal-01845164, HAL.
    5. Valérie-Inés de la Ville, 2024. "La vulnérabilité de l'enfant comme stratégie de communication de marque," Post-Print hal-04611335, HAL.

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