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Core competences and franchisor reactivity in times of crisis: the franchisees’ point of view
[Compétences clés et réactivité du franchiseur en période de crise : Le point de vue des franchisés]

Author

Listed:
  • Odile Chanut

    (CRET-LOG - Centre de Recherche sur le Transport et la Logistique - AMU - Aix Marseille Université)

  • Mbaye Fall Diallo

    (LSMRC - Lille School of Management Research Center - ULR 4112 - SKEMA Business School - Université de Lille)

Abstract

The franchise system is based on the assistance from franchisor to the franchisee. Nevether-less, this relationship can be questioned in times of economic crisis. From the theoretical framework of resources and competences and the triple role of the franchisor (network architect, operations coordinator and facilitator of the franchisor) as the network's broker, this research seeks to explain the determinants of the franchisor reactivity in times of crisis, from the point of view of its franchisees. Results show that the strategic and relationship skills are the most important factors explaining franchisor reactivity. However, confidence in the loyalty of the franchisor is negatively correlated with perceived franchisor reactivity.

Suggested Citation

  • Odile Chanut & Mbaye Fall Diallo, 2013. "Core competences and franchisor reactivity in times of crisis: the franchisees’ point of view [Compétences clés et réactivité du franchiseur en période de crise : Le point de vue des franchisés]," Post-Print hal-01764433, HAL.
    • Handle: RePEc:hal:journl:hal-01764433
    Note: View the original document on HAL open archive server: https://hal.science/hal-01764433
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    References listed on IDEAS

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