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Assessing the franchise option

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  • Tikoo, Surinder

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  • Tikoo, Surinder, 1996. "Assessing the franchise option," Business Horizons, Elsevier, vol. 39(3), pages 78-82.
    • Handle: RePEc:eee:bushor:v:39:y:1996:i:3:p:78-82
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    References listed on IDEAS

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    1. Martin, Robert E, 1988. "Franchising and Risk Management," American Economic Review, American Economic Association, vol. 78(5), pages 954-968, December.
    2. Brickley, James A. & Dark, Frederick H., 1987. "The choice of organizational form The case of franchising," Journal of Financial Economics, Elsevier, vol. 18(2), pages 401-420, June.
    3. Norton, Seth W, 1988. "An Empirical Look at Franchising as an Organizational Form," The Journal of Business, University of Chicago Press, vol. 61(2), pages 197-218, April.
    4. Rubin, Paul H, 1978. "The Theory of the Firm and the Structure of the Franchise Contract," Journal of Law and Economics, University of Chicago Press, vol. 21(1), pages 223-233, April.
    5. Cross, James C. & Walker, Bruce J., 1987. "Service marketing and franchising: A practical business marriage," Business Horizons, Elsevier, vol. 30(6), pages 50-58.
    6. Minkler, Alanson P., 1990. "An empirical analysis of a firm's decision to franchise," Economics Letters, Elsevier, vol. 34(1), pages 77-82, September.
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