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Quand les entreprises s’emparent de la mort numérique, qui sont les consommateurs potentiels ?

Author

Listed:
  • Samuel Guillemot

    (LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Andréa Gourmelen

    (UM - Université de Montpellier, MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier)

Abstract

When firms take over digital death, who are potential consumers? The legal uncertainty about deceased person's digital traces (social media profiles, documents or photos in cloud), leads firms to encourage digital death anticipation. However, the practice doesn't take off. Five profiles of websurfers are identified. They are characterized by their temporal orientation, digital contents attachment and motivations to transmit memories. Marketing recommendations are suggested to encourage these practices.

Suggested Citation

  • Samuel Guillemot & Andréa Gourmelen, 2017. "Quand les entreprises s’emparent de la mort numérique, qui sont les consommateurs potentiels ?," Post-Print hal-01676282, HAL.
    • Handle: RePEc:hal:journl:hal-01676282
    DOI: 10.3166/rfg.2017.00114
    Note: View the original document on HAL open archive server: https://hal.umontpellier.fr/hal-01676282
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    References listed on IDEAS

    as
    1. Russell W. Belk, 2013. "Extended Self in a Digital World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 477-500.
    2. Bertrand Urien, 2003. "L'anxiété face à la mort et son influence sur le comportement du consommateur," Post-Print hal-02022820, HAL.
    3. Romain Sohier & Joël Bree, 2016. "Clarification du concept d’identité digitale et proposition d’une échelle de mesure," Post-Print hal-02022307, HAL.
    4. repec:dau:papers:123456789/408 is not listed on IDEAS
    5. Samuel Guillemot & Andréa Gourmelen, 2014. "Intergenerational transmission of digital data : user perceptions and the future," Post-Print hal-01993758, HAL.
    6. Samuel Guillemot & Bertrand Urien, 2016. "Legacy Writing and the Consumption of Biographic Services," Post-Print hal-02466648, HAL.
    7. Sylvain Guillemot & Andréa Gourmelen, 2014. "Intergenerational transmission of digital data: user perceptions and the future," Post-Print hal-02096924, HAL.
    Full references (including those not matched with items on IDEAS)

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