Analysis Componentsof the Digital Consumer Behavior in Romania
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References listed on IDEAS
- Russell W. Belk, 2013. "Extended Self in a Digital World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(3), pages 477-500.
- Labrecque, Lauren I. & vor dem Esche, Jonas & Mathwick, Charla & Novak, Thomas P. & Hofacker, Charles F., 2013. "Consumer Power: Evolution in the Digital Age," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 257-269.
- Kai H Lim & Kwok Leung & Choon Ling Sia & Matthew KO Lee, 2004. "Is eCommerce boundary-less? Effects of individualism–collectivism and uncertainty avoidance on Internet shopping," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 35(6), pages 545-559, November.
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Cited by:
- Ana-Maria Urdea & Cristinel Petrişor Constantin & Ioana-Mădălina Purcaru, 2021. "Implementing Experiential Marketing in the Digital Age for a More Sustainable Customer Relationship," Sustainability, MDPI, vol. 13(4), pages 1-17, February.
- Dorel Mihai Paraschiv & Adrian Cantemir Calin & Oana Cristina Popovici & Gerard Cazabat, 2019. "A Contemporaneous Statistical Note on E-Commerce Adoption in Romania – Based SMEs," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 21(50), pages 177-177, February.
- repec:aud:audfin:v:21:y:2019:i:50:p:177 is not listed on IDEAS
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Keywords
E-commerce; online behaviour; digital consumer; Romania.;All these keywords.
JEL classification:
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
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