Crowded identity: Managing crowdsourcing initiatives to maximize value for participants through identity creation
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DOI: 10.1016/j.bushor.2016.10.002
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Cited by:
- Kumar, Harish & Singh, Manoj Kumar & Gupta, M.P. & Madaan, Jitendra, 2020. "Moving towards smart cities: Solutions that lead to the Smart City Transformation Framework," Technological Forecasting and Social Change, Elsevier, vol. 153(C).
- Feng, Yuanyue & Yi, Zihui & Yang, Congcong & Chen, Ruoyi & Feng, Ye, 2022. "How do gamification mechanics drive solvers’ Knowledge contribution? A study of collaborative knowledge crowdsourcing," Technological Forecasting and Social Change, Elsevier, vol. 177(C).
- Nicholas Ind & Nick Coates & Katrina Lerman, 2020. "The gift of co-creation: what motivates customers to participate," Journal of Brand Management, Palgrave Macmillan, vol. 27(2), pages 181-194, March.
- Cynthia Weiyi Cai & Jennifer Gippel & Yushu Zhu & Abhay Kumar Singh, 2019. "The power of crowds: Grand challenges in the Asia-Pacific region," Australian Journal of Management, Australian School of Business, vol. 44(4), pages 551-570, November.
- Sabia, Luca & Bell, Robin & Bozward, David, 2022. "Big fish: Leveraging the fear of missing out in equity crowdfunding in the post-COVID-19 era," Business Horizons, Elsevier, vol. 65(1), pages 59-67.
- Ivan Fedorenko & Pierre Berthon, 2017. "Beyond the expected benefits: unpacking value co-creation in crowdsourcing business models," AMS Review, Springer;Academy of Marketing Science, vol. 7(3), pages 183-194, December.
- Dargahi, Rambod & Namin, Aidin & Ketron, Seth C. & Saint Clair, Julian K., 2021. "Is self-knowledge the ultimate prize? A quantitative analysis of participation choice in online ideation crowdsourcing contests," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
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Keywords
Crowdsourcing; Value co-creation; Self-concept; Brand relationship; Customer identity; Identity creation;All these keywords.
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