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Allow prosumers to produce reality; they are gifted at that: the successful life of a non-human Wikipedian

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Listed:
  • Erwan Joud

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest, MARSOUIN - Môle Armoricain de Recherche sur la SOciété de l'information et des usages d'INternet - UR - Université de Rennes - UEB - Université européenne de Bretagne - European University of Brittany - UBS - Université de Bretagne Sud - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - UR2 - Université de Rennes 2, UBO - Université de Brest)

  • Nicolas Jullien

    (LUSSI - Département Logique des Usages, Sciences sociales et Sciences de l'Information - UEB - Université européenne de Bretagne - European University of Brittany - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris], ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest, MARSOUIN - Môle Armoricain de Recherche sur la SOciété de l'information et des usages d'INternet - UR - Université de Rennes - UEB - Université européenne de Bretagne - European University of Brittany - UBS - Université de Bretagne Sud - ENSAI - Ecole Nationale de la Statistique et de l'Analyse de l'Information [Bruz] - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - UR2 - Université de Rennes 2)

  • Marine Le Gall-Ely

    (ICI - Laboratoire Information, Coordination, Incitations - UEB - Université européenne de Bretagne - European University of Brittany - UBO - Université de Brest - Télécom Bretagne - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest, UBO - Université de Brest)

Abstract

This research focuses on the abilities that prosumption can give an actor in terms of animating a community and tackling the relations that the actor maintains with the organisation benefiting from their activity. The Actor-Network Theory allows us to understand the links that unite or divide humans and nonhumans acting within Wikipedia's francophone community of editors. These prosumers fabricate their reality, even down to the peer-to-peer treatment accorded to the programs that improve the online encyclopedia, otherwise known as "bots". We followed the trajectory of one of these bots through its community. We understand that in the spaces where the organisation does not offer marketing discourse, the prosumers produce it instead. They create exchange models and choose to negotiate among themselves as to who will and will not be able to participate in prosumption. These measures can be in competition with those of the organisation.

Suggested Citation

  • Erwan Joud & Nicolas Jullien & Marine Le Gall-Ely, 2016. "Allow prosumers to produce reality; they are gifted at that: the successful life of a non-human Wikipedian," Post-Print hal-01532032, HAL.
    • Handle: RePEc:hal:journl:hal-01532032
    Note: View the original document on HAL open archive server: https://hal.science/hal-01532032v1
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    References listed on IDEAS

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    1. Amber M. Epp & Linda L. Price, 2010. "The Storied Life of Singularized Objects: Forces of Agency and Network Transformation," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 820-837, February.
    2. Kevin Crowston & Nicolas Jullien & Felipe Ortega, 2013. "Is Wikipedia Inefficient? Modelling Effort and Participation in Wikipedia," Post-Print hal-00947731, HAL.
    3. Cova, Bernard & Dalli, Daniele, 2009. "Working Consumers: The Next Step in Marketing Theory?," MPRA Paper 36717, University Library of Munich, Germany.
    4. Diane M. Martin & John W. Schouten, 2014. "Consumption-Driven Market Emergence," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 40(5), pages 855-870.
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