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Midi-Pyrénées wines in Toulouse restaurants
[Les vins midi-pyrénéens dans les restaurants toulousains]

Author

Listed:
  • Yves Cinotti

    (UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse)

Abstract

For restaurants, the wine list is a mean of communication and increasing resources. It allows to position the brand. The restaurant owner must offer a wide range of wines to meet customer demands. The vineyards of the Midi-Pyrénées regions (southwest of France) products all types of wines. This exploratory study focuses on the wine lists of Toulouse low and medium-level full service restaurants. The total number of references and the percentage of Midi-Pyrénées wines and foreign wines have been calculated. It appears that assortment policies of Toulouse restaurants are varied. The wine lists of restaurants that offers local cuisine or cuisine from a wine producing area include more Midi-Pyrénées wines as do entry-level restaurants

Suggested Citation

  • Yves Cinotti, 2014. "Midi-Pyrénées wines in Toulouse restaurants [Les vins midi-pyrénéens dans les restaurants toulousains]," Post-Print hal-01286049, HAL.
    • Handle: RePEc:hal:journl:hal-01286049
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-01286049
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    File URL: https://univ-tlse2.hal.science/hal-01286049/document
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    References listed on IDEAS

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    1. Sirieix, Lucie & Remaud, Hervé & Lockshin, Larry & Thach, Liz & Lease, Terry, 2011. "Determinants of restaurant's owners/managers selection of wines to be offered on the wine list," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 500-508.
    2. Combris, Pierre & Lecocq, Sebastien & Visser, Michael, 1997. "Estimation for a Hedonic Price Equation for Bordeaux Wine: Does Quality Matter?," Economic Journal, Royal Economic Society, vol. 107(441), pages 390-402, March.
    3. Preszler, Trent L. & Schmit, Todd M., 2009. "Factors Affecting Wine Purchase Decisions and Presence of New York Wines in Upscale New York City Restaurants," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-15, November.
    4. Chernev, Alexander, 2003. "When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 170-183, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Wine list; Midi-Pyrénées wineyards; Assortment; assortiment; carte des vins; vignobles midi-pyrénées;
    All these keywords.

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