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Midi-Pyrénées wines in Toulouse restaurants
[Les vins midi-pyrénéens dans les restaurants toulousains]

Author

Listed:
  • Yves Cinotti

    (UT2J - Université Toulouse - Jean Jaurès - UT - Université de Toulouse)

Abstract

For restaurants, the wine list is a mean of communication and increasing resources. It allows to position the brand. The restaurant owner must offer a wide range of wines to meet customer demands. The vineyards of the Midi-Pyrénées regions (southwest of France) products all types of wines. This exploratory study focuses on the wine lists of Toulouse low and medium-level full service restaurants. The total number of references and the percentage of Midi-Pyrénées wines and foreign wines have been calculated. It appears that assortment policies of Toulouse restaurants are varied. The wine lists of restaurants that offers local cuisine or cuisine from a wine producing area include more Midi-Pyrénées wines as do entry-level restaurants

Suggested Citation

  • Yves Cinotti, 2014. "Midi-Pyrénées wines in Toulouse restaurants [Les vins midi-pyrénéens dans les restaurants toulousains]," Post-Print hal-01286049, HAL.
    • Handle: RePEc:hal:journl:hal-01286049
    Note: View the original document on HAL open archive server: https://univ-tlse2.hal.science/hal-01286049
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    File URL: https://univ-tlse2.hal.science/hal-01286049/document
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    References listed on IDEAS

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    1. Sirieix, Lucie & Remaud, Hervé & Lockshin, Larry & Thach, Liz & Lease, Terry, 2011. "Determinants of restaurant's owners/managers selection of wines to be offered on the wine list," Journal of Retailing and Consumer Services, Elsevier, vol. 18(6), pages 500-508.
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    4. Chernev, Alexander, 2003. "When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 30(2), pages 170-183, September.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Wine list; Midi-Pyrénées wineyards; Assortment; assortiment; carte des vins; vignobles midi-pyrénées;
    All these keywords.

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