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Factors Affecting Wine Purchase Decisions and Presence of New York Wines in Upscale New York City Restaurants

Author

Listed:
  • Preszler, Trent L.
  • Schmit, Todd M.

Abstract

Substantial industry and winery efforts in recent years have centered on improving access of New York wines into upscale restaurants in New York City (NYC), albeit with limited success. A survey of upscale restaurants and wine stores in NYC was conducted to identify important attributes influencing wine purchase decisions and to better understand the primary factors affecting the level of New York wines included on restaurant wine lists. Larger restaurants with higher entrée prices and a larger dependence on wine sales were shown to include fewer New York wines, while restaurants serving higher proportions of Riesling, Cabernet Franc, and domestic wines included more. A wine’s collective regional and varietal reputation was found to influence overall wine purchasing decisions, indicating that marketing efforts targeted on these attributes may be a beneficial strategy.

Suggested Citation

  • Preszler, Trent L. & Schmit, Todd M., 2009. "Factors Affecting Wine Purchase Decisions and Presence of New York Wines in Upscale New York City Restaurants," Journal of Food Distribution Research, Food Distribution Research Society, vol. 40(3), pages 1-15, November.
    • Handle: RePEc:ags:jlofdr:99488
    DOI: 10.22004/ag.econ.99488
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    Cited by:

    1. Paulo Duarte Silveira, 2019. "The Relevance of Shopper Marketing Touchpoints: An Empirical Study on Wine Choice in Restaurants," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 35-48.
    2. Perla, Joseph M. & Rickard, Bradley J. & Schmit, Todd M., 2014. "Looking for Locapours: Using Zagat Survey Data to Examine Restaurant Demand for Local Wine," Agricultural and Resource Economics Review, Cambridge University Press, vol. 43(1), pages 69-86, April.
    3. Yves Cinotti, 2014. "Midi-Pyrénées wines in Toulouse restaurants [Les vins midi-pyrénéens dans les restaurants toulousains]," Post-Print hal-01286049, HAL.
    4. Kimaro, Nice & Timothy, Shauri & Mgale, Yohana James, 2024. "Exploring Consumer Preferences for Locally Produced Wine in the Tanzanian Market: Evidence from Wine Consumers in Dodoma City," Research on World Agricultural Economy, Nan Yang Academy of Sciences Pte Ltd (NASS), vol. 5(1), February.
    5. Livat, Florine & Remaud, Hervé, 2016. "Factors Impacting Wine Price Mark-Ups in Restaurants," Working Papers 234639, American Association of Wine Economists.

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