Les comportements de simplicité volontaire : une lecture à travers la littérature du soufisme en Islam

This paper aims to explore the concept of voluntary simplicity (VS) developed in the literature Marketing through religious perspective. The movement of voluntary simplicity qualified as anti-consumption is the reflection of a resistance, a disgust, a resentment even of a rejection of the mode of consumption dominating in the developed societies. This movement takes support on several motivations which can result from diverse concerns: research for balance by giving meaning to the life in a postmodern society ultra individualistic, desire of Self-sufficiency and of answer to ethical and ecological and religious concerns. The literature on the VS certainly insisted on these motivations while being less prolific at the level of the religious factor. This work suggests replacing the role of this factor in the explanation of the VS, especially in its spiritual dimension and it by positioning in the oriental cultural tradition. The tradition Sufi, since its emergence, established a consubstantial link between the spiritual blooming and the intensity of the SV and by advocating it the detachment, the abstinence even the break with the worldly life. This paper aims at joining, by establishing itself on the literature bound to the Sufism, a mystic religiosity into the explanation of the consumer behavior.