IDEAS home Printed from https://ideas.repec.org/a/ist/ibsibr/v50y2021i1p149-176.html
   My bibliography  Save this article

Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies

Author

Listed:
  • Miray Baybars

    (Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Izmir, Turkey)

  • Ayla Özhan-Dedeoğlu

    (Ege University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Izmir, Turkey)

Abstract

The present study analyzes consumption practices of feminist mothers and how they negotiate tensions arising from the clash of their multiple identities and marketplace behaviors. Having a broad research focus, this study aims to contribute to the epistemic terrain of motherhood and consumption and provide new theoretical explanations by revealing the extent of negotiations at the crossing axes of consumer, feminist and mother roles. The findings reveal that feminist mothers negotiate different cognitions, practices and narratives of identity, and develop a practical logic based on the interplay between authentic and mass-produced, natural and artificial, branded and generic, traditional and modern, industrial and rural, over-consumption and needs-satisfaction without necessarily privileging one over the other. The present study fills a theoretical gap by revealing how their practices incorporate a polysemous quality based on their intertwined roles and discourses.

Suggested Citation

  • Miray Baybars & Ayla Özhan-Dedeoğlu, 2021. "Consumptionscape of Turkish Feminist Mothers: Negotiations between Motherhood, Consumer Culture and Feminist Ideologies," Istanbul Business Research, Istanbul University Business School, vol. 50(1), pages 149-176, May.
    • Handle: RePEc:ist:ibsibr:v:50:y:2021:i:1:p:149-176
    DOI: 10.26650/ibr.2021.51.005858
    as

    Download full text from publisher

    File URL: https://cdn.istanbul.edu.tr/file/JTA6CLJ8T5/3A0259FD395948949C397E476F82403F
    Download Restriction: no
    File URL: https://iupress.istanbul.edu.tr/en/journal/ibr/article/consumptionscape-of-turkish-feminist-mothers-negotiations-between-motherhood-consumer-culture-and-feminist-ideologies
    Download Restriction: no
    File URL: https://libkey.io/10.26650/ibr.2021.51.005858?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Thompson, Craig J, 1996. "Caring Consumers: Gendered Consumption Meanings and the Juggling Lifestyle," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 22(4), pages 388-407, March.
    2. Shalini Bahl & George R. Milne, 2010. "Talking to Ourselves: A Dialogical Exploration of Consumption Experiences," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 37(1), pages 176-195, June.
    3. Boneham, Margaret Anne & Sixsmith, Judith A, 2006. "The voices of older women in a disadvantaged community: Issues of health and social capital," Social Science & Medicine, Elsevier, vol. 62(2), pages 269-279, January.
    4. Holt, Douglas B, 2002. "Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 29(1), pages 70-90, June.
    5. Eric J. Arnould & Craig J. Thompson, 2005. "Consumer Culture Theory (CCT): Twenty Years of Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 31(4), pages 868-882, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liu, Chihling & Keeling, Debbie Isobel & Hogg, Margaret K., 2016. "Strategy narratives and wellbeing challenges: The role of everyday self-presentation," Journal of Business Research, Elsevier, vol. 69(1), pages 234-243.
    2. Dodds, Sarah & Bulmer, Sandy & Murphy, Andrew, 2014. "Consumer value in complementary and alternative medicine (CAM) health care services," Australasian marketing journal, Elsevier, vol. 22(3), pages 218-229.
    3. Bulmer, Sandy & Buchanan-Oliver, Margo, 2010. "Experiences of brands and national identity," Australasian marketing journal, Elsevier, vol. 18(4), pages 199-205.
    4. Mohammed Amine Balambo & Abdellah Houssaini, 2014. "Les comportements de simplicité volontaire : une lecture à travers la littérature du soufisme en Islam," Post-Print hal-01237152, HAL.
    5. Stoeckl, Verena E. & Luedicke, Marius K., 2015. "Doing well while doing good? An integrative review of marketing criticism and response," Journal of Business Research, Elsevier, vol. 68(12), pages 2452-2463.
    6. Castilhos, Rodrigo B. & Fonseca, Marcelo J., 2016. "Pursuing upward transformation: The construction of a progressing self among dominated consumers," Journal of Business Research, Elsevier, vol. 69(1), pages 6-17.
    7. Brownlie, Douglas & Hewer, Paul, 2011. "Articulating consumers through practices of vernacular creativity," Scandinavian Journal of Management, Elsevier, vol. 27(2), pages 243-253, June.
    8. da Fonseca, André Luís A. & Campos, Roberta D., 2021. "The cultural intertwining of consumption and entrepreneurship: A selective review of qualitative studies," Journal of Business Research, Elsevier, vol. 135(C), pages 149-162.
    9. Healy, Jason C. & McDonagh, Pierre, 2013. "Consumer roles in brand culture and value co-creation in virtual communities," Journal of Business Research, Elsevier, vol. 66(9), pages 1528-1540.
    10. Damien Chaney & Renaud Lunardo & Rémi Mencarelli, 2018. "Consumption experience: past, present and future," Post-Print hal-01951670, HAL.
    11. Wiart, Lucie & Özçağlar-Toulouse, Nil & Shaw, Deirdre, 2022. "Maintaining market legitimacy: A discursive-hegemonic perspective on meat," Journal of Business Research, Elsevier, vol. 144(C), pages 391-402.
    12. Muhammad Waqas & Zalfa Laili Hamzah & Noor Akma Mohd Salleh, 2022. "Branded content experience in social media settings: a consumer culture theory perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 225-240, March.
    13. Giuseppe Di Vita & Gianluca Foresta & Carla Zarb?, 2013. "Il consumo giovanile di bevande alcoliche: un?indagine su alcuni modelli comportamentali," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(1), pages 203-232.
    14. Bernd Schmitt & J Joško Brakus & Alessandro Biraglia, 2022. "Consumption Ideology [Ideology and Terror: A Novel Form of Government]," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 49(1), pages 74-95.
    15. Stéphane Debenedetti & Alain Debenedetti & Rémi Mencarelli, 2011. "Une approche CCT de l'expérience muséale chez les jeunes adultes: le modèle de Falk," Post-Print halshs-00635794, HAL.
    16. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2018. "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis," Journal of Business Research, Elsevier, vol. 91(C), pages 123-133.
    17. Bernard Cova, 2013. "Consumer culture in a post-postmodern world," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 5-12.
    18. Pedeliento, Giuseppe & Bettinelli, Cristina & Andreini, Daniela & Bergamaschi, Mara, 2018. "Consumer entrepreneurship and cultural innovation: The case of GinO12," Journal of Business Research, Elsevier, vol. 92(C), pages 431-442.
    19. Gensler, Sonja & Völckner, Franziska & Liu-Thompkins, Yuping & Wiertz, Caroline, 2013. "Managing Brands in the Social Media Environment," Journal of Interactive Marketing, Elsevier, vol. 27(4), pages 242-256.
    20. Andreini, Daniela & Pedeliento, Giuseppe & Zarantonello, Lia & Solerio, Chiara, 2019. "Reprint of "A renaissance of brand experience: Advancing the concept through a multi-perspective analysis"," Journal of Business Research, Elsevier, vol. 96(C), pages 355-365.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ist:ibsibr:v:50:y:2021:i:1:p:149-176. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ertugrul YASAR (email available below). General contact details of provider: https://edirc.repec.org/data/isisttr.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.