Competing Quality Conventions in the French Online Advertising Market
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DOI: 10.1080/17530350.2013.772068
Note: View the original document on HAL open archive server: https://enpc.hal.science/hal-00946749v1
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References listed on IDEAS
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Cited by:
- El Hana, Nadr & Mercanti-Guérin, Maria & Sabri, Ouidade, 2023. "Cookiepocalypse: What are the most effective strategies for advertisers to reshape the future of display advertising?," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
- Philip Roscoe & Barbara Townley, 2016. "Unsettling issues: valuing public goods and the production of matters of concern," Journal of Cultural Economy, Taylor & Francis Journals, vol. 9(2), pages 121-126, April.
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Keywords
quality conventions; market; valuation; quality; conventions; price; advertising; Internet; french online advertising market;All these keywords.
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