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The impact and interplay of national and global CSR discourses: insights from France and Brazil

Author

Listed:
  • André Sobczak

    (Audencia Recherche - Audencia Business School)

  • Ligia Coelho Martins

    (ISAE/FGV - Instituto Superior de Administraçao e Economia da Fundaçao Getulio Vargas - ISAE/FGV)

Abstract

The purpose of this paper is to illustrate the interplay between national traditions and international influence on the CSR discourses and practices, in the context of two very different national contexts, namely France and Brazil. This paper is based on a literature review as well as on interviews with representatives from companies and other stakeholder groups in France and Brazil. The paper highlights the impact of national traditions, such as the strong intervention of the State in France and the lack of monitoring legislation by public authorities in Brazil, on the CSR discourses and practices in both countries. But it also shows that multinational companies, international NGOs as well as international standardization organizations lead to a certain homogenisation of the CSR discourses and practices.

Suggested Citation

  • André Sobczak & Ligia Coelho Martins, 2010. "The impact and interplay of national and global CSR discourses: insights from France and Brazil," Post-Print hal-00771164, HAL.
    • Handle: RePEc:hal:journl:hal-00771164
    DOI: 10.1108/14720701011069678
    Note: View the original document on HAL open archive server: https://hal.science/hal-00771164
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    References listed on IDEAS

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    2. Mazboudi, Mohamad & Sidani, Yusuf M. & Al Ariss, Akram, 2020. "Harmonization of firm CSR policies across national contexts: Evidence from Brazil & Sweden," International Business Review, Elsevier, vol. 29(5).
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    4. Ariane Berthoin Antal & André Sobczak, 2014. "Culturally Embedded Organizational Learning for Global Responsibility," Post-Print hal-01074565, HAL.
    5. Felipe Mendes Borini & Moacir de Miranda Oliveira Júnior, 2012. "Reverse transfer of corporate social responsibility practices from brazilian subsidiaries of multinationals," Brazilian Business Review, Fucape Business School, vol. 9(Special I), pages 78-101, March.
    6. Berthoin Antal, Ariane & Sobczak, André, 2014. "Culturally Embedded Organizational Learning for Global Responsibility," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 53(5), pages 652-683.
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