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Caterpillar’s Interactions with Piracicaba, Brazil: A Community-based Analysis of CSR

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  • Margaret Griesse

Abstract

This study examines how Caterpillar Brasil Limitada, located in the city of Piracicaba, Brazil, expanded its concept of social responsibility over a 30-year period. It first provides a contextual overview of Piracicaba within the agro-industrialized interior region of São Paulo State. It then traces the history of the firm from its initial installation in the city. While Caterpillar maintained a distant relationship with the Piracicaba community for many years, it later realized the importance of becoming involved in city development. The community-based effort led by Caterpillar to elaborate and carry out a sustainable development plan for the city is a notable example of how a firm can encourage civil participation and offer strategic planning know-how to civil-society organizations. Finally, the study analyses some of the problems Caterpillar encountered and stresses the importance of developing open democratic channels and continued civil participation in joint partnerships between business and civil society. Copyright Springer Science+Business Media, Inc. 2007

Suggested Citation

  • Margaret Griesse, 2007. "Caterpillar’s Interactions with Piracicaba, Brazil: A Community-based Analysis of CSR," Journal of Business Ethics, Springer, vol. 73(1), pages 39-51, June.
    • Handle: RePEc:kap:jbuset:v:73:y:2007:i:1:p:39-51
    DOI: 10.1007/s10551-006-9195-1
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    Citations

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    Cited by:

    1. Anabella Davila & Carlos Rodriguez-Lluesma & Marta M. Elvira, 2018. "Engaging Stakeholders in Emerging Economies: The Case of Multilatinas," Journal of Business Ethics, Springer, vol. 152(4), pages 949-964, November.
    2. Ariane Berthoin Antal & André Sobczak, 2014. "Culturally Embedded Organizational Learning for Global Responsibility," Post-Print hal-01074565, HAL.
    3. Diogo Ferraz & Enzo B. Mariano & Daisy Rebelatto & Dominik Hartmann, 2020. "Linking Human Development and the Financial Responsibility of Regions: Combined Index Proposals Using Methods from Data Envelopment Analysis," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 150(2), pages 439-478, July.
    4. André Sobczak & Ligia Coelho Martins, 2010. "The impact and interplay of national and global CSR discourses: insights from France and Brazil," Post-Print hal-00771164, HAL.
    5. Salla Laasonen & Martin Fougère & Arno Kourula, 2012. "Dominant Articulations in Academic Business and Society Discourse on NGO–Business Relations: A Critical Assessment," Journal of Business Ethics, Springer, vol. 109(4), pages 521-545, September.
    6. Berthoin Antal, Ariane & Sobczak, André, 2014. "Culturally Embedded Organizational Learning for Global Responsibility," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 53(5), pages 652-683.
    7. Galego-Álvarez, Isabel & Formigoni, Henrique & Antunes, Maria Thereza Pompa, 2014. "Práticas de responsabilidade social corporativa em empresas brasileiras," RAE - Revista de Administração de Empresas, FGV-EAESP Escola de Administração de Empresas de São Paulo (Brazil), vol. 54(1), January.

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