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Modeling Commercial Processes and Customer Behaviors to Estimate the Diffusion Rate of New Products

Author

Listed:
  • Alain Bloch

    (LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique)

  • Daniel Krob

    (LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique)

  • Ada F.S. Ng

    (LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique)

Abstract

We propose a formal model for describing commercial processes and customer behaviors in order to estimate the diffusion rate of new products among time.

Suggested Citation

  • Alain Bloch & Daniel Krob & Ada F.S. Ng, 2005. "Modeling Commercial Processes and Customer Behaviors to Estimate the Diffusion Rate of New Products," Post-Print hal-00018553, HAL.
    • Handle: RePEc:hal:journl:hal-00018553
    Note: View the original document on HAL open archive server: https://hal.science/hal-00018553
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    References listed on IDEAS

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    1. Miniard, Paul W & Cohen, Joel B, 1983. "Modeling Personal and Normative Influences on Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 10(2), pages 169-180, September.
    2. Gatignon, Hubert & Robertson, Thomas S, 1985. "A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 11(4), pages 849-867, March.
    3. Frank M. Bass, 1969. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 15(5), pages 215-227, January.
    4. G. Cestre, 1996. "Diffusion et innovativité: définition, modélisation et mesure," Post-Print hal-02016794, HAL.
    5. Fisher, Robert J & Price, Linda L, 1992. "An Investigation into the Social Context of Early Adoption Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 19(3), pages 477-486, December.
    Full references (including those not matched with items on IDEAS)

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