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The Metaverse and Virtual Reality in Tourism and Hospitality 5.0: A Bibliometric Study and a Research Agenda

Author

Listed:
  • Adelina Zeqiri

    (Université Côte d'Azur, CNRS, GREDEG, France)

  • Issam Mejri

    (EDC Paris Business School, OCRE Research Laboratory, Paris, France)

  • Adel Ben Youssef

    (Université Côte d'Azur, CNRS, GREDEG, France)

Abstract

This paper presents a comprehensive bibliometric analysis focusing on the utilization of the metaverse and virtual reality (VR) within the tourism and hospitality sector. Employing a two-step methodology, relevant articles were selected from the Web of Science and Scopus databases based on predetermined search terms and specific inclusion criteria. The study found four main results. First, there has been a significant increase in scientific output concerning virtual tourism and the metaverse, particularly in recent years. Second, the most influential journals are found to be Tourism Management, Current Issues in Tourism, and researchers Timothy H. Jung, M. Claudia tom Dieck and Dimitrios Buhalis stand out for their significant contributions. Third, the majority of highly cited papers were published within the last five years, highlighting the timeliness of recent research. Fourth, thematic clusters indicating evolving research themes are identified, including augmented reality (AR), virtual tourism, and travelers’ intentions to visit the metaverse. This paper provides a systematic literature review and associated bibliometric analysis, to better understand the research being carried out on the metaverse and VR in the tourism and hospitality sector, and also presents a research agenda.

Suggested Citation

  • Adelina Zeqiri & Issam Mejri & Adel Ben Youssef, 2024. "The Metaverse and Virtual Reality in Tourism and Hospitality 5.0: A Bibliometric Study and a Research Agenda," GREDEG Working Papers 2024-21, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    • Handle: RePEc:gre:wpaper:2024-21
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    References listed on IDEAS

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    1. Xiaozhe Hui & Syed Hassan Raza & Sanan Waheed Khan & Umer Zaman & Emenyeonu C. Ogadimma, 2023. "Exploring Regenerative Tourism Using Media Richness Theory: Emerging Role of Immersive Journalism, Metaverse-Based Promotion, Eco-Literacy, and Pro-Environmental Behavior," Sustainability, MDPI, vol. 15(6), pages 1-20, March.
    2. Nadeem Akhtar & Nohman Khan & Muhammad Mahroof Khan & Shagufta Ashraf & Muhammad Saim Hashmi & Muhammad Muddassar Khan & Sanil S. Hishan, 2021. "Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
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    More about this item

    Keywords

    Hospitality; Tourism; Metaverse; virtual tourism; Bibliometric analysis; Bibliometrix; VOS Viewer;
    All these keywords.

    JEL classification:

    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
    • Z32 - Other Special Topics - - Tourism Economics - - - Tourism and Development

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