IDEAS home Printed from https://ideas.repec.org/a/gam/jtourh/v3y2022i4p58-918d992810.html
   My bibliography  Save this article

Managing Modern Muslim Travellers: Emerging Trends and Issues for Islamic Tourism Destinations

Author

Listed:
  • Mohd Hafiz Hanafiah

    (Faculty of Hotel and Tourism Management, Universiti Teknologi MARA, Puncak Alam 42300, Malaysia)

  • Mohmed Razip Hasan

    (Islamic Tourism Centre, Putrajaya 62200, Malaysia)

  • Ahmad Puad Mat Som

    (Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Kuala Terengganu 21300, Malaysia)

Abstract

This research paper explores perspectives on the post-pandemic Islamic tourism market, policies, and challenges associated with sustainable growth. This paper also shares thoughts on emerging trends in the global Islamic tourism industry. The methodology used was descriptive qualitative research via in-depth interviews with twelve Muslim-friendly destination managers from Malaysia, Indonesia, Thailand, Taiwan, and Korea. The transcribed data were coded and then tabulated in cross-checked themes to confirm the reliability of the collected data. This study highlights two types of distinct Islamic markets whose needs and wants are unique from each other: the rigidly obedient Muslim and the modern, young, liberal Muslim. Next, this study highlights improper governance, inconsistency in Islamic tourism branding, and the lack of Muslim-based products and services as emerging issues within the modern Islamic tourism industry. This research also offers a set of future research questions on (i) the role of technology in forming the Muslim traveller experience; (ii) the importance of taking an innovative approach to form a memorable Muslim travel experience; and (iii) the dynamic nature of the modern Muslim traveller. This research paper offers fresh perspectives on understanding modern Muslim travellers which can inspire future research and advance theoretical and managerial practices among Muslim and non-Muslim tourism destinations.

Suggested Citation

  • Mohd Hafiz Hanafiah & Mohmed Razip Hasan & Ahmad Puad Mat Som, 2022. "Managing Modern Muslim Travellers: Emerging Trends and Issues for Islamic Tourism Destinations," Tourism and Hospitality, MDPI, vol. 3(4), pages 1-11, December.
    • Handle: RePEc:gam:jtourh:v:3:y:2022:i:4:p:58-918:d:992810
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2673-5768/3/4/58/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2673-5768/3/4/58/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Stephenson, Marcus L., 2014. "Deciphering ‘Islamic hospitality’: Developments, challenges and opportunities," Tourism Management, Elsevier, vol. 40(C), pages 155-164.
    2. Mojtaba Vaismoradi & Hannele Turunen & Terese Bondas, 2013. "Content analysis and thematic analysis: Implications for conducting a qualitative descriptive study," Nursing & Health Sciences, John Wiley & Sons, vol. 15(3), pages 398-405, September.
    3. Heesup Han & Soyeun Lee & Antonio Ariza-Montes & Amr Al-Ansi & Beenish Tariq & Alejandro Vega-Muñoz & Su-hyun Park, 2021. "Muslim Travelers’ Inconvenient Tourism Experience and Self-Rated Mental Health at a Non-Islamic Country: Exploring Gender and Age Differences," IJERPH, MDPI, vol. 18(2), pages 1-17, January.
    4. Pedro Cuesta-Valiño & Fadoua Bolifa & Estela Núñez-Barriopedro, 2020. "Sustainable, Smart and Muslim-Friendly Tourist Destinations," Sustainability, MDPI, vol. 12(5), pages 1-13, February.
    5. Jaffar Aman & Jaffar Abbas & Shahid Mahmood & Mohammad Nurunnabi & Shaher Bano, 2019. "The Influence of Islamic Religiosity on the Perceived Socio-Cultural Impact of Sustainable Tourism Development in Pakistan: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 11(11), pages 1-27, May.
    6. Nadeem Akhtar & Nohman Khan & Muhammad Mahroof Khan & Shagufta Ashraf & Muhammad Saim Hashmi & Muhammad Muddassar Khan & Sanil S. Hishan, 2021. "Post-COVID 19 Tourism: Will Digital Tourism Replace Mass Tourism?," Sustainability, MDPI, vol. 13(10), pages 1-18, May.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Rasmee Islam & Ann Suwaree Ashton, 2024. "Faith-Based Service Needs: An Implication to Developing Halal Friendly Tourism in Thailand," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(8), pages 1731-1747, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Sapanna Laysiriroj & Walter Wehrmeyer, 2020. "Intergenerational differences of CSR activities in family-run businesses in eastern Thailand," Asian Journal of Sustainability and Social Responsibility, Springer, vol. 5(1), pages 1-15, December.
    2. José María López-Sanz & Azucena Penelas-Leguía & Pablo Gutiérrez-Rodríguez & Pedro Cuesta-Valiño, 2021. "Sustainable Development and Consumer Behavior in Rural Tourism—The Importance of Image and Loyalty for Host Communities," Sustainability, MDPI, vol. 13(9), pages 1-20, April.
    3. Maider Belintxon & Nisha Dogra & Paula McGee & Maria Jesus Pumar‐Mendez & Olga Lopez‐Dicastillo, 2020. "Encounters between children's nurses and culturally diverse parents in primary health care," Nursing & Health Sciences, John Wiley & Sons, vol. 22(2), pages 273-282, June.
    4. Kenzie Latham-Mintus & Brittney Ortiz & Ashley Irby & Jack Turman, 2024. "Supporting the Development of Grassroots Maternal and Childhood Health Leaders through a Public-Health-Informed Training Program," IJERPH, MDPI, vol. 21(4), pages 1-15, April.
    5. Ademola Amida & Woei Hung & Sameera Algarni, 2024. "System modelling: Exploring engineering students perceptions and learning outcomes," Systems Research and Behavioral Science, Wiley Blackwell, vol. 41(4), pages 598-613, July.
    6. Emmanuel Songsore & Michael Buzzelli, 2016. "Ontario’s Experience of Wind Energy Development as Seen through the Lens of Human Health and Environmental Justice," IJERPH, MDPI, vol. 13(7), pages 1-18, July.
    7. Ana Cristina Lindsay & Sherrie F. Wallington & Faith D. Lees & Mary L. Greaney, 2018. "Exploring How the Home Environment Influences Eating and Physical Activity Habits of Low-Income, Latino Children of Predominantly Immigrant Families: A Qualitative Study," IJERPH, MDPI, vol. 15(5), pages 1-13, May.
    8. David P. Ashmore & Roselle Thoreau & Corina Kwami & Nicola Christie & Nicholas A. Tyler, 2020. "Using thematic analysis to explore symbolism in transport choice across national cultures," Transportation, Springer, vol. 47(2), pages 607-640, April.
    9. Satu Elo & Maria Kääriäinen & Outi Kanste & Tarja Pölkki & Kati Utriainen & Helvi Kyngäs, 2014. "Qualitative Content Analysis," SAGE Open, , vol. 4(1), pages 21582440145, February.
    10. Borch, Kristian & Munk, Anders K. & Dahlgaard, Vibeke, 2020. "Mapping wind-power controversies on social media: Facebook as a powerful mobilizer of local resistance," Energy Policy, Elsevier, vol. 138(C).
    11. Naci Akdemir & Serkan Yenal, 2021. "How Phishers Exploit the Coronavirus Pandemic: A Content Analysis of COVID-19 Themed Phishing Emails," SAGE Open, , vol. 11(3), pages 21582440211, July.
    12. Caro Wolfner & Corilyn Ott & Kalani Upshaw & Angela Stowe & Lisa Schwiebert & Robin Gaines Lanzi, 2023. "Coping Strategies and Help-Seeking Behaviors of College Students and Postdoctoral Fellows with Disabilities or Pre-Existing Conditions during COVID-19," Disabilities, MDPI, vol. 3(1), pages 1-25, February.
    13. Christopher Mulwanda & Vincent R. Nyirenda & Ngawo Namukonde, 2024. "Traditional ecological knowledge, perceptions and practices on insect pollinator conservation: A case of the smallholder farmers in Murundu ward of Mufulira mining district of Zambia," Journal of Environmental Studies and Sciences, Springer;Association of Environmental Studies and Sciences, vol. 14(1), pages 24-35, March.
    14. Chiara Oppi & Cristina Campanale & Lino Cinquini, 2021. "Il problema dell?ambiguit? nei sistemi di misurazione della performance nel settore pubblico: un?analisi della letteratura internazionale," MANAGEMENT CONTROL, FrancoAngeli Editore, vol. 2021(2), pages 11-38.
    15. Qiyao Liu & Xiaodong Zhu, 2024. "Incentive strategies for retired power battery closed-loop supply chain considering corporate social responsibility," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(7), pages 19013-19050, July.
    16. Oznur Korukcu & Ruveyde Aydın & Jane Conway & Kamile Kukulu, 2018. "Motherhood in the shade of migration: A qualitative study of the experience of Syrian refugee mothers living in Turkey," Nursing & Health Sciences, John Wiley & Sons, vol. 20(1), pages 46-53, March.
    17. Elke Loots & Josée Leys & Shara Proost & Manuel Morrens & Inge Glazemakers & Tinne Dilles & Bart Van Rompaey, 2022. "Medication Self-Management in Hospitalised Patients with Schizophrenia or Bipolar Disorder: The Perceptions of Patients and Healthcare Providers," IJERPH, MDPI, vol. 19(8), pages 1-11, April.
    18. Anna Rogozinska-Pawelczyk, 2022. "The Manager as an Organisation Agent during the Fourth Industrial Revolution," European Research Studies Journal, European Research Studies Journal, vol. 0(2), pages 509-529.
    19. Juan Carlos Martín & Carmen Orden-Cruz & Slimane Zergane, 2020. "Islamic Finance and Halal Tourism: An Unexplored Bridge for Smart Specialization," Sustainability, MDPI, vol. 12(14), pages 1-15, July.
    20. Nijamdeen, Thanne Walawwe Gedera Fathima Mafaziya & Peruzzo, Sofia & Kodikara, Kodikara Arachchilage Sunanda & Ratsimbazafy, Hajaniaina Andrianavalonarivo & Nijamdeen, Thenne Walawe Gedhara Fathima As, 2024. "Stakeholder perceptions in mangrove management in the Jaffna Peninsula, Sri Lanka," Forest Policy and Economics, Elsevier, vol. 164(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jtourh:v:3:y:2022:i:4:p:58-918:d:992810. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.