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Artificial Intelligence: Opportunities and Managerial Challenges

Author

Listed:
  • Frédéric Marty

    (Université Côte d'Azur, France
    GREDEG CNRS)

Abstract

While the use of artificial intelligence for pricing, search or matching algorithms generates efficiency gains that primarily benefit consumers, firms must be aware that these algorithms can generate situations of non-compliance with competition and consumer protection rules, and that they can expose them to significant reputational risks if their results are perceived as restricting or manipulating consumer choices or even as leading to discriminatory practices. This contribution aims to characterize these risks and insists on the need for companies to implement compliance policies to prevent these damages or to put an end to them quickly and efficiently through algorithmic audits.

Suggested Citation

  • Frédéric Marty, 2022. "Artificial Intelligence: Opportunities and Managerial Challenges," GREDEG Working Papers 2022-23, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    • Handle: RePEc:gre:wpaper:2022-23
    as

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    References listed on IDEAS

    as
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    4. Johnen, Johannes & Leung, Benson Tsz Kin, 2022. "Distracted from Comparison: Product Design and Advertisement with Limited Attention," CEPR Discussion Papers 17234, C.E.P.R. Discussion Papers.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    algorithms; artificial intelligence; consumer manipulation; anticompetitive practices; compliance programmes; algorithmic audits;
    All these keywords.

    JEL classification:

    • K21 - Law and Economics - - Regulation and Business Law - - - Antitrust Law
    • K13 - Law and Economics - - Basic Areas of Law - - - Tort Law and Product Liability; Forensic Economics

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