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Meta-Analysis for Online Retail Performance

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  • Ankur Kapoor
  • Dheeraj Sharma

Abstract

The meta-analysis, by combining and synthesizing research of past two decades, attempts to identify key constructs that explain the details of online retail performance in a more coherent manner. The authors attempt to synthesize a diverse set of 26 studies by analysing 203 correlations between different antecedents and consequences related to online retail performance. They hope that this should resolve some existing ambiguities of conflicting research findings, help identify relatively more important factors influencing online retail and provide a concise framework to researchers and practitioners to further build upon in coming times. Lastly, implications of findings and directions for future research are discussed. [WP2016-03-45]

Suggested Citation

  • Ankur Kapoor & Dheeraj Sharma, 2016. "Meta-Analysis for Online Retail Performance," Working Papers id:10961, eSocialSciences.
  • Handle: RePEc:ess:wpaper:id:10961
    Note: Institutional Papers
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    References listed on IDEAS

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    2. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    3. Park, JungKun & Gunn, Frances & Han, Sang-Lin, 2012. "Multidimensional trust building in e-retailing: Cross-cultural differences in trust formation and implications for perceived risk," Journal of Retailing and Consumer Services, Elsevier, vol. 19(3), pages 304-312.
    4. Eroglu, Sevgin A. & Machleit, Karen A. & Davis, Lenita M., 2001. "Atmospheric qualities of online retailing: A conceptual model and implications," Journal of Business Research, Elsevier, vol. 54(2), pages 177-184, November.
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