Situation-Based Shifts in Consumer Web Site Benefit Salience: The Joint Role of Affect and Cognition
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More about this item
Keywords
HD9696.82; affective route; cognitive route; situatieafhankelijkheid; usage situation; web site benefit salience;All these keywords.
JEL classification:
- C44 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Operations Research; Statistical Decision Theory
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- M - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2008-09-13 (Marketing)
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