Mood-regulatory self-gifts: Development of a conceptual framework
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Cited by:
- Gupta, Aditya & Eilert, Meike & Gentry, James W., 2020. "Can I surprise myself? A conceptual framework of surprise self-gifting among consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
- Akinori Ono & Ryohei Maeda & Bokyoung Park & Yuya Saruwatari & Kento Yamaguchi & Rin Shimizu, 2012. "Impacts of Efforts and Outcomes on Self-gifting Behavior in Goal-achievement Contexts," Keio/Kyoto Joint Global COE Discussion Paper Series 2012-013, Keio/Kyoto Joint Global COE Program.
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