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The Impacts Of Marketing Mix On Students Choice Of University Study Case Of Private University In Bandung, Indonesia

Author

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  • Elisabeth Koes Soedijati Author_Email: elisabeth.ks@widyatama.ac.id

    (Universitas Widyatama, Bandung, Indonesia)

  • Sri Astuti Pratminingsih

    (Universitas Widyatama, Bandung, Indonesia)

Abstract

No abstract is available for this item.

Suggested Citation

  • Elisabeth Koes Soedijati Author_Email: elisabeth.ks@widyatama.ac.id & Sri Astuti Pratminingsih, 2011. "The Impacts Of Marketing Mix On Students Choice Of University Study Case Of Private University In Bandung, Indonesia," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-385, Conference Master Resources.
    • Handle: RePEc:cms:2icb11:2011-385
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    References listed on IDEAS

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    1. Stephen L. DesJardins & Dennis A. Ahlburg & Brian P. McCall, 2006. "An Integrated Model of Application, Admission, Enrollment, and Financial Aid," The Journal of Higher Education, Taylor & Francis Journals, vol. 77(3), pages 381-429, May.
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    Cited by:

    1. Azra Soomro & Paras Rani Mahar & Javaid Dars & Irfan-u-Allah Shah Rashdi & Faiza Hisbani, 2017. "Effectiveness of CRM (Customer Relationship Management) in Higher Educational Institutions by Addressing Faculty Problems: The Case Study of MUET," Noble International Journal of Social Sciences Research, Noble Academic Publsiher, vol. 2(5), pages 57-67, May.
    2. Tijjang, Bakhtiar & Kamase, Jeni & Labbase, Ilham & Plyriadi, Annas & Jamali, Hisnol, 2017. "The Relevance of Marketing Mix and Service Quality on Students' Decision-Making Factors Regarding Higher Education and Satisfaction," INA-Rxiv 6hsqr, Center for Open Science.

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    More about this item

    Keywords

    marketing mix; higher education;

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

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