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The Effects Of Irrational Responses In Contingent Valuation Survey And The Appropriate Treatment

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  • He, Senhui
  • Fletcher, Stanley M.
  • Rimal, Arbindra

Abstract

This paper investigates the effects of irrational responses on stated willingness-to-pay (WTP) in a contingent valuation study. A significant portion of the respondents stated that they were willing to pay a higher price for irradiated beef which they would avoid consuming due to their concerns about the side effects of irradiation. Such responses may not reflect true WTP and may cause bias in WTP estimate. Excluding these responses from estimation may result in sample selection bias. Whereas setting the bid values presented to these responses close to zero both helped to improve the estimation model and to reduce the potential bias in WTP estimate.

Suggested Citation

  • He, Senhui & Fletcher, Stanley M. & Rimal, Arbindra, 2003. "The Effects Of Irrational Responses In Contingent Valuation Survey And The Appropriate Treatment," 2003 Annual Meeting, February 1-5, 2003, Mobile, Alabama 35073, Southern Agricultural Economics Association.
    • Handle: RePEc:ags:saeatm:35073
    DOI: 10.22004/ag.econ.35073
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    References listed on IDEAS

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    4. Ryan, Mandy & San Miguel, Fernando, 2000. "Testing for consistency in willingness to pay experiments," Journal of Economic Psychology, Elsevier, vol. 21(3), pages 305-317, June.
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