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Agri-Food Products Live Streaming: Fad or a New Marketing Channel?

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  • Yang, Zhengliang
  • Du, Xiaoxue
  • Hatzenbuehler, Patrick
  • Lu, Liang
  • Reardon, Thomas
  • Tian, Guang

Abstract

No abstract is available for this item.

Suggested Citation

  • Yang, Zhengliang & Du, Xiaoxue & Hatzenbuehler, Patrick & Lu, Liang & Reardon, Thomas & Tian, Guang, 2021. "Agri-Food Products Live Streaming: Fad or a New Marketing Channel?," 2021 Conference, August 17-31, 2021, Virtual 315334, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae21:315334
    DOI: 10.22004/ag.econ.315334
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    References listed on IDEAS

    as
    1. Jason A. Winfree & Jill J. McCluskey, 2005. "Collective Reputation and Quality," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 87(1), pages 206-213.
    2. Jean Tirole, 1996. "A Theory of Collective Reputations (with applications to the persistence of corruption and to firm quality)," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 63(1), pages 1-22.
    3. Franklin Allen, 1984. "Reputation and Product Quality," RAND Journal of Economics, The RAND Corporation, vol. 15(3), pages 311-327, Autumn.
    4. Carl Shapiro, 1982. "Consumer Information, Product Quality, and Seller Reputation," Bell Journal of Economics, The RAND Corporation, vol. 13(1), pages 20-35, Spring.
    5. Min Zhang & Fang Qin & G. Alan Wang & Cheng Luo, 2020. "The impact of live video streaming on online purchase intention," The Service Industries Journal, Taylor & Francis Journals, vol. 40(9-10), pages 656-681, July.
    6. Fan, Ying & Ju, Jiandong & Xiao, Mo, 2016. "Reputation premium and reputation management: Evidence from the largest e-commerce platform in China," International Journal of Industrial Organization, Elsevier, vol. 46(C), pages 63-76.
    7. Sarah C. Rice, 2012. "Reputation and Uncertainty in Online Markets: An Experimental Study," Information Systems Research, INFORMS, vol. 23(2), pages 436-452, June.
    8. Nelson, Phillip, 1970. "Information and Consumer Behavior," Journal of Political Economy, University of Chicago Press, vol. 78(2), pages 311-329, March-Apr.
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    Keywords

    Marketing; Research and Development/Tech Change/Emerging Technologies;

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