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Willingness to Pay for a new farm technology given Risk Preferences. Evidence from an experimental auction in Kenya

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  • Channa, H.
  • Ricker-Gilbert, J.
  • De Groote, H.
  • Marenya, P.
  • Bauchet, J.

Abstract

This paper describes an experimental auction conducted among maize traders and farmers in Western Kenya to measure adoption for two low-cost technologies that can measure grain moisture content. Willingness-to-pay auctions (WTP) were combined with a risk preference lottery, allowing an opportunity to study the impact of risk preferences on technology adoption. The specifics of this technology also allows us to identify the impact of risk aversion on willingness to pay for a technology when production uncertainty is not part of the equation. We also randomized two variations of the BDM method for collecting WTP data allowing for a mechanism by which to study the impact of the method on valuation data. We find some evidence that risk aversion increased willingness to pay. Another result with implications in implementation of field experiments in the developing world is that farmers were sensitive to the method in which the auction was presented but traders were not. Acknowledgement :

Suggested Citation

  • Channa, H. & Ricker-Gilbert, J. & De Groote, H. & Marenya, P. & Bauchet, J., 2018. "Willingness to Pay for a new farm technology given Risk Preferences. Evidence from an experimental auction in Kenya," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 277406, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae18:277406
    DOI: 10.22004/ag.econ.277406
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    Cited by:

    1. Leavens, Laura & Bauchet, Jonathan & Ricker-Gilbert, Jacob, 2021. "After the project is over: Measuring longer-term impacts of a food safety intervention in Senegal," World Development, Elsevier, vol. 141(C).
    2. repec:ags:aaea22:335918 is not listed on IDEAS
    3. Jack, B. Kelsey & McDermott, Kathryn & Sautmann, Anja, 2022. "Multiple price lists for willingness to pay elicitation," Journal of Development Economics, Elsevier, vol. 159(C).
    4. Nindi, Tabitha Charles & Bauchet, Jonathan & Ricker-Gilbert, Jacob, 2023. "Information and the trade-off between food safety and food security in rural markets: Experimental evidence from Malawi," Journal of Economic Behavior & Organization, Elsevier, vol. 216(C), pages 170-186.
    5. Ricker-Gilbert, Jacob & Moussa, Bokar & Abdoulaye, Tahirou, 2021. "Using Branding to Signal Quality in Informal Markets. Evidence from an Experimental Auction in the Sahel," 2021 Conference, August 17-31, 2021, Virtual 315284, International Association of Agricultural Economists.
    6. Jia, Jingru & McNamara, Paul E., 2024. "Information Interventions and Willingness to Pay for PICS Bags: Evidence from Sierra Leone," 2024 Annual Meeting, July 28-30, New Orleans, LA 344001, Agricultural and Applied Economics Association.
    7. Tim Ölkers & Oliver Mußhoff, 2024. "Exploring the role of interest rates, macroeconomic environment, agricultural cycle, and gender on loan demand in the agricultural sector: Evidence from Mali," Agribusiness, John Wiley & Sons, Ltd., vol. 40(2), pages 484-512, April.
    8. Goytom Abraha Kahsay & Workineh Asmare Kassie & Haileselassie Medhin & Lars Gårn Hansen, 2022. "Are religious farmers more risk taking? Empirical evidence from Ethiopia," Agricultural Economics, International Association of Agricultural Economists, vol. 53(4), pages 617-632, July.
    9. Jonathan Bauchet & Stacy Prieto & Jacob Ricker‐Gilbert, 2021. "Improved Drying and Storage Practices that Reduce Aflatoxins in Stored Maize: Experimental Evidence from Smallholders in Senegal," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(1), pages 296-316, January.
    10. Mao, Hui & Quan, Yurong & Fu, Yong & Chen, Shaojian, 2022. "Risk preferences, productive investment and straw return technology adoption by farmers in China," 2022 Annual Meeting, July 31-August 2, Anaheim, California 322087, Agricultural and Applied Economics Association.

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