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Using Branding to Signal Quality in Informal Markets. Evidence from an Experimental Auction in the Sahel

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  • Ricker-Gilbert, Jacob
  • Moussa, Bokar
  • Abdoulaye, Tahirou

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  • Ricker-Gilbert, Jacob & Moussa, Bokar & Abdoulaye, Tahirou, 2021. "Using Branding to Signal Quality in Informal Markets. Evidence from an Experimental Auction in the Sahel," 2021 Conference, August 17-31, 2021, Virtual 315284, International Association of Agricultural Economists.
    • Handle: RePEc:ags:iaae21:315284
    DOI: 10.22004/ag.econ.315284
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    References listed on IDEAS

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    1. James Berry & Greg Fischer & Raymond Guiteras, 2020. "Eliciting and Utilizing Willingness to Pay: Evidence from Field Trials in Northern Ghana," Journal of Political Economy, University of Chicago Press, vol. 128(4), pages 1436-1473.
    2. Marcel Fafchamps & Ruth Vargas Hill & Bart Minten, 2008. "Quality control in nonstaple food markets: evidence from India," Agricultural Economics, International Association of Agricultural Economists, vol. 38(3), pages 251-266, May.
    3. Hoffmann, Vivian & Gatobu, Ken Mwithirwa, 2014. "Growing their own: Unobservable quality and the value of self-provisioning," Journal of Development Economics, Elsevier, vol. 106(C), pages 168-178.
    4. Langyintuo, A. S. & Ntoukam, G. & Murdock, L. & Lowenberg-DeBoer, J. & Miller, D. J., 2004. "Consumer preferences for cowpea in Cameroon and Ghana," Agricultural Economics, Blackwell, vol. 30(3), pages 203-213, May.
    5. Hira Channa & Jacob Ricker‐Gilbert & Hugo De Groote & Jonathan Bauchet, 2021. "Willingness to pay for a new farm technology given risk preferences: Evidence from an experimental auction in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 52(5), pages 733-748, September.
    6. Tanguy Bernard & Alain de Janvry & Samba Mbaye & Elisabeth Sadoulet, 2017. "Expected Product Market Reforms and Technology Adoption by Senegalese Onion Producers," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 99(4), pages 1096-1115.
    7. Stacy Prieto & Jacob Ricker-Gilbert & Jonathan Bauchet & Moussa Sall, 2021. "Incomplete Information and Product Quality in Rural Markets: Evidence from an Experimental Auction for Maize in Senegal," Economic Development and Cultural Change, University of Chicago Press, vol. 69(4), pages 1351-1377.
    8. Vivian Hoffmann & Christine Moser, 2017. "You get what you pay for: the link between price and food safety in Kenya," Agricultural Economics, International Association of Agricultural Economists, vol. 48(4), pages 449-458, July.
    9. Kadjo, Didier & Ricker-Gilbert, Jacob & Alexander, Corinne, 2016. "Estimating Price Discounts for Low-Quality Maize in sub-Saharan Africa: Evidence from Benin," World Development, Elsevier, vol. 77(C), pages 115-128.
    10. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
    11. Didier Kadjo & Jacob Ricker‐Gilbert & Gerald Shively & Tahirou Abdoulaye, 2020. "Food Safety and Adverse Selection in Rural Maize Markets," Journal of Agricultural Economics, Wiley Blackwell, vol. 71(2), pages 412-438, June.
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