Verkaufsförderung Im Lebensmitteleinzelhandel: Empirische Analyse Im Raum Giessen
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DOI: 10.22004/ag.econ.137145
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References listed on IDEAS
- Empen, Janine & Loy, Jens-Peter & Weiss, Christoph R., 2011. "Price Promotions and Brand Loyalty: Empirical Evidence for the German Breakfast Cereals Market," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114341, European Association of Agricultural Economists.
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- Martin Pesendorfer, 2002. "Retail Sales: A Study of Pricing Behavior in Supermarkets," The Journal of Business, University of Chicago Press, vol. 75(1), pages 33-66, January.
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More about this item
Keywords
Financial Economics; Food Consumption/Nutrition/Food Safety; Marketing;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-GER-2012-11-03 (German Papers)
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