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Consumers' attitudes toward ethical food: Evidence from social farming in Italy

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  • Carbone, Anna
  • Gaito, Marco
  • Senni, Saverio

Abstract

Agriculture seems to be capable to foster rehabilitation, work integration and social inclusion of vulnerable people: persons with mental disabilities, people with burn out, long-term unemployed, individuals with an addiction history, and so on. "Social farms", i.e. farms that provide these kind of services, are present in several European countries and their number is growing. The emerging interest of an increasing number of consumers for the "ethical quality" of products suggests that the social functions of these farms could be remunerated, although partially, by the market. The paper discusses the issues mentioned above and focuses on some empirical evidence on consumers' beliefs and attitude about social farms' products. Data are collected through a survey based on interviews that focus on: the degree of knowledge and the general interest on the subject; the willingness to buy social farms' products and the conditions under which their purchase could be taken into consideration. More in details, the presence of significant differences in consumers' attitude and behavior are tested, and factors that affect such different demand segments are explored.

Suggested Citation

  • Carbone, Anna & Gaito, Marco & Senni, Saverio, 2006. "Consumers' attitudes toward ethical food: Evidence from social farming in Italy," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10029, European Association of Agricultural Economists.
  • Handle: RePEc:ags:eaae98:10029
    DOI: 10.22004/ag.econ.10029
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    References listed on IDEAS

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    1. Carlo Borzaga, 2013. "Social enterprise," Chapters, in: Luigino Bruni & Stefano Zamagni (ed.), Handbook on the Economics of Reciprocity and Social Enterprise, chapter 32, pages 318-326, Edward Elgar Publishing.
    2. C. E. Fraser & K. B. Smith & F. Judd & J. S. Humphreys & L. J. Fragar & A. Henderson, 2005. "Farming and Mental Health Problems and Mental Illness," International Journal of Social Psychiatry, , vol. 51(4), pages 340-349, December.
    3. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
    4. Klaus G. Grunert, 2005. "Food quality and safety: consumer perception and demand," European Review of Agricultural Economics, Oxford University Press and the European Agricultural and Applied Economics Publications Foundation, vol. 32(3), pages 369-391, September.
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    Cited by:

    1. Francesco Di Iacovo, 2020. "Social Farming Evolutionary Web: from Public Intervention to Value Co-Production," Sustainability, MDPI, vol. 12(13), pages 1-28, June.
    2. Carbone, Anna & Gaito, Marco & Senni, Saverio, 2007. "Consumers’ Buying Groups in the Short Food Chains: Alternatives for Trust," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6594, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Davide D?Angelo & Saverio Senni, 2017. "Social farming and the recent national regulation: An exploratory survey," Economia agro-alimentare, FrancoAngeli Editore, vol. 19(2), pages 261-274.
    4. Tiziano Tempesta & Daniel Vecchiato & Federico Nassivera & Maria Bugatti & Biancamaria Torquati, 2019. "Consumers Demand for Social Farming Products: An Analysis with Discrete Choice Experiments," Sustainability, MDPI, vol. 11(23), pages 1-17, November.

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