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Is Organic Food A Quality Attribute Or A Product Category?

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  • Denver, Sigrid
  • Christensen, Tove

Abstract

The present study investigates the relationships between consumer categorization of organic versus non-organic food products, consumers’ underlying perceptions of organic food, and their propensity to consume organic foods. A choice experiment is used to test these relations in a case study involving consumer preferences for attributes relating to milk. First and foremost, we find a strong link between how consumers categorize food and their organic profile. Second, our study supports earlier findings which indicate that certain socio-demographic variables are important drivers of organic demand together with beliefs in organic foods possessing positive attributes. Third, we find that knowledge concerning a claim stating that milk from grazing cows is healthier serves as a way to categorize consumers.

Suggested Citation

  • Denver, Sigrid & Christensen, Tove, 2010. "Is Organic Food A Quality Attribute Or A Product Category?," 115th Joint EAAE/AAEA Seminar, September 15-17, 2010, Freising-Weihenstephan, Germany 116389, European Association of Agricultural Economists.
    • Handle: RePEc:ags:eaa115:116389
    DOI: 10.22004/ag.econ.116389
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    References listed on IDEAS

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