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Who are the CSA Consumers and how to Promote CSA to more Consumers?

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  • Vassalos, Michael
  • Gao, Zhifeng
  • Zhang, Lisha

Abstract

Data from a national online survey, in conjunction with a probit and an ordered probit formulations are utilized to investigate the impact of: i) demographic characteristics, ii) lifestyle preferences, and iii) different information outlets, on the probability that a consumer is a CSA member, or, considers joining a CSA arrangement. The results indicate that while demographic characteristics do not affect the probability that a consumer is currently a CSA member, they have a statistically significant impact on the probability that a responder will join a CSA arrangement in the future. Lifestyle preferences had a statistically significant impact on both the probability that: i) a consumer is currently a CSA member and/or ii) is considering to join a CSA in the future. From the information outlets examined only word of mouth and online sources influence the probability that a consumer will join a CSA in the future. These findings may have important implications regarding the marketing strategies employed by CSA farm managers

Suggested Citation

  • Vassalos, Michael & Gao, Zhifeng & Zhang, Lisha, 2016. "Who are the CSA Consumers and how to Promote CSA to more Consumers?," 2016 Annual Meeting, July 31-August 2, Boston, Massachusetts 235872, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea16:235872
    DOI: 10.22004/ag.econ.235872
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    References listed on IDEAS

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    Cited by:

    1. Marie Diekmann & Ludwig Theuvsen, 2019. "Value structures determining community supported agriculture: insights from Germany," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(4), pages 733-746, December.

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