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Lending Credence: Motivation, Trust and Organic Certification

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  • Holland, Steven

Abstract

The information asymmetries inherent in credence goods have typically led economists to conclude these markets require well-defined quality standards and third-party verification that producers are meeting those standards. Nonetheless, many producers of credence goods appear to be opting out of certification. Why? This paper builds in previous research and develops a theoretical framework to think about how producers’ motivation and relationships with consumers affect the necessity and effectiveness of certification. I find the degree to which a consumer trusts the producer of a credence good and the certification standard that governs it, and the degree to which the producer is motivated to produce a good of a certain quality, both have important effects on certification-based regulation.

Suggested Citation

  • Holland, Steven, 2015. "Lending Credence: Motivation, Trust and Organic Certification," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205192, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea15:205192
    DOI: 10.22004/ag.econ.205192
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    References listed on IDEAS

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    1. Kallas, Zein & Serra, Teresa & Gil, Jose Maria, 2009. "Farmer’s objectives as determinant factors of organic farming adoption," 113th Seminar, September 3-6, 2009, Chania, Crete, Greece 58035, European Association of Agricultural Economists.
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    Keywords

    Agricultural and Food Policy; Community/Rural/Urban Development; Food Consumption/Nutrition/Food Safety;
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