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Impact of Added Sugar Information of Front-of-Pack Labels on Consumers’ Beverage Health Perception Changes

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  • Kim, Hyeyoung
  • House, Lisa

Abstract

This study examined the effect of Front-of-package (FOP) labels with voluntary and mandatory disclosure of added sugar levels for beverages on consumer perceptions of how healthy the beverages are. Three groups of beverages were investigated: 1) 100% fruit juice (containing sugar but no added sugar); 2) sugar-sweetened beverages (containing sugar and added sugar); and 3) diet soft drink (containing no sugar). In general, added sugar information seems to play an important role in perception of healthfulness of beverages. FOP labels with mandatory added sugar information led to decreasing perceptions of how healthy beverages with added sugar were.

Suggested Citation

  • Kim, Hyeyoung & House, Lisa, 2012. "Impact of Added Sugar Information of Front-of-Pack Labels on Consumers’ Beverage Health Perception Changes," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124713, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea12:124713
    DOI: 10.22004/ag.econ.124713
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    References listed on IDEAS

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