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Consumer Confidence in the Food System, Media Coverage and Stock Prices of Food Companies: A Regression Analysis

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Listed:
  • Garcia-Fuentes, Pablo A.
  • Ferreira, Gustavo F.C.
  • Harrison, R. Wes
  • Kinsey, Jean D.
  • Degeneffe, Dennis J.

Abstract

A series of recent and serious food safety incidents have generated a national debate over the significant costs that they impose on various stakeholders - consumers, industry, or the government. This paper examines the impact of media coverage of food safety and defense issues on consumer confidence in food safety, and measures the response of stock prices of food companies to changes in consumer confidence. Results show that, increases in media coverage have a negative impact on consumer confidence, and that decreases in the levels of consumer confidence on food safety have a negative impact on stock prices of food companies, in particular for the larger firms. These findings confirm that the financial performance of food the industry is negatively affected by category-specific food safety events, and the effects of media coverage on consumer confidence in the safety of the food system.

Suggested Citation

  • Garcia-Fuentes, Pablo A. & Ferreira, Gustavo F.C. & Harrison, R. Wes & Kinsey, Jean D. & Degeneffe, Dennis J., 2010. "Consumer Confidence in the Food System, Media Coverage and Stock Prices of Food Companies: A Regression Analysis," 2010 Annual Meeting, July 25-27, 2010, Denver, Colorado 61658, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea10:61658
    DOI: 10.22004/ag.econ.61658
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    References listed on IDEAS

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    1. Alfred Marcus, 1989. "The deterrent to dubious corporate behavior: Profitability, probability and safety recalls," Strategic Management Journal, Wiley Blackwell, vol. 10(3), pages 233-250, May.
    2. Michael R. Thomsen & Andrew M. McKenzie, 2001. "Market Incentives for Safe Foods: An Examination of Shareholder Losses from Meat and Poultry Recalls," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 83(3), pages 526-538.
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    Cited by:

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    2. Brandon Schaufele & David Sparling, 2011. "Regulation and the financial performance of Canadian agribusinesses," Agricultural Finance Review, Emerald Group Publishing Limited, vol. 71(2), pages 201-217, August.

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