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Modeling Yeah- and Nay-Saying to Alternatives in Conjoint Experiments

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  • Hu, Wuyang

Abstract

Using a series of hurdle choice models, this study considers both nay-saying and yeah-saying to alternatives offered in a conjoint experiment. These behaviors are characterized by respondents persistently choosing the no-choice alternative or choosing at least one of the non-empty options offered in a survey. Results show that jointly consider nay-saying and yeah-saying in a two-hurdle model drastically improves model fit; welfare implications based on hurdle models are also different from those based on models without hurdle specification.

Suggested Citation

  • Hu, Wuyang, 2008. "Modeling Yeah- and Nay-Saying to Alternatives in Conjoint Experiments," 2008 Annual Meeting, July 27-29, 2008, Orlando, Florida 6346, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    • Handle: RePEc:ags:aaea08:6346
    DOI: 10.22004/ag.econ.6346
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